Friday, July 3, 2009

If it's Ground > Cloud > Print, Print has to learn about the Cloud and vice versa

Wireless and Sensor Technologies Session @ Google

Google Internet Summit 2009: The State of the Internet
May 5, 2009

Wireless and Sensor Technologies Session. Panelists for this session are Craig Partridge, Larry Alder, Sumit Agarwal, Kevin Fall, and Deborah Estrin.

On May 5 and 6, 2009, in Mountain View, we brought together Googlers and leaders from academia and the corporate world for a 2-day summit to discuss the state of the global Internet. The goal of the summit was to collect a wide range of knowledge to inform Google's future plans--from product development and market reach to users' expectations and our ability to keep the Internet open yet secure.

More than 30 speakers and moderators led discussions around 8 topics: Networks; Wireless and Sensor Technologies; Security; Standards; Applications; Democracy, Law, Policy and Regulation; Search and Cloud Computing; and The Future. Eric Schmidt, who offered some remarks, expressed optimism that the challenges we face with governments' walling off access to the Internet can be overcome technologically by building networks that are transparent, scalable, and open.


Don't cheat. And especially don 't get caught. Canon UK cancels ODC central purchase deal

Canon UK cancels ODC central purchase deal
printweek.com
Canon UK has terminated its central purchase agreement with Kall Kwik and Pronta��print owner On Demand Communication (ODC) with effect from 1 August 2009, it has emerged.

The announcement comes as another blow for the high- street print franchise owner, following a public spat with franchisees over alleged supplier kickbacks and Xerox's termination of its contract with ODC last month due in part to rebates paid to ODC"

Ready for the new normal?

Bill Gross: Dividend Stocks and Bonds Make Most Sense Now --
Seeking Alpha:
"PIMCO’s driving thesis... is succinctly described as a “new normal” where growth is slower, profit margins are narrower, and asset returns are smaller than in decades past based upon the delevering and reregulating of the global economy, which in turn should substantially inhibit the “gorging” of goods and services that we grew used to in decades past..."

Everything you need to know about QR codes in less than 5 minutes

A thank you to AM for the point.

This video is also a demonstration of the power of personal TV in the service of learning. Imagine how effective it might be with clickable print of unchanging textbooks. Instead of having to sit at a computer to watch, you could be waiting on a line.

Click and watch. Learn enough to let you know if you want to learn more. If you do, go on from there. If you don't, it's enough information for now.

Pepsi in the UK uses clickable soda cans.

A thank you to BP for the point.

What is brilliant about the Pepsi campaign is that they have turned a bug into a feature.

In the copy, Pepsi says "We know that this won’t work for everyone and you might have to try a couple of different routes but hey this is new technology."

Market influencers think it's cool to be able to do something before any one else can do it. In the case of the iPhone, those were the evangelists who paid for the privilege of getting it first. Evangelist drive word of mouth and viral campaigns.

That's one way that clickable print becomes part of social media.
Welcome to Pepsi.co.uk:
"That black and white chequered board thing that you have seen on your Pepsi Max and here, is a QR Code and put simply they get you quicker access to cool stuff on your mobile without the fiddly hassle of thumbing away on your mobile. Just scan the code . . . et voila – that’s what I am talking about.

That black and white chequered board thing that you have seen on your Pepsi Max and here, is a QR Code and put simply they get you quicker access to cool stuff on your mobile without the fiddly hassle of thumbing away on your mobile. Just scan the code . . . et voila – that’s what I am talking about.

We know that this won’t work for everyone and you might have to try a couple of different routes but hey this is new technology. Handset compatibility is improving each day and some phones come with it pre-installed – so check first

So grab yourself some software and away you go!

We know that this won’t work for everyone and you might have to try a couple of different routes but hey this is new technology. Handset compatibility is improving each day and some phones come with it pre-installed – so check first

So grab yourself some software and away you go!"

Thursday, July 2, 2009

Some money prowls. Some money flows.

News: U.S. Push for Free Online Courses -
Inside Higher Ed:
WASHINGTON -- Community colleges and high schools would receive federal funds to create free, online courses in a program that is in the final stages of being drafted by the Obama administration.

The program is part of a series of efforts to help community colleges reach more students and to link basic skills education to job training. The proposals are outlined in administration discussion drafts obtained by Inside Higher Ed. A formal announcement could come in the next few weeks. In addition to the free online courses, the plan would provide $9 billion over 10 years to help community colleges develop and improve programs related to preparing students for good jobs, and a $10 billion loan fund (at low or no interest) for community college facilities."

Vertis, Quincy: The Clickable Sunday Circular is a killer app

At least that's what I think, in my not so humble opinion.

MediaPost The Return of the Sunday Circular:
"There are few sure things about the future of mobile marketing. The long-term effectiveness of micro-banners, 2D scan codes, branded apps, SMS interactivity, near-field communication technologies and the like are all open and interesting questions. If there is one model I would put my money on, however, it is mobile couponing. Few traditional marketing formats map so well to the phone. Instead of clipping, storing and remembering to carry these paper savings certificates, a mobile device makes it so much easier to locate the right discount and use it on the spot."

Malcolm Gladwell has it right. And the going forward value of Print.

Gladwell's review of Andreson's new book is a must read . A follow up post by Seth Godin is also useful. It's about the Information is FREE economy. Gladwell disagrees with Anderson. Godin disagrees with Gladwell. I agree with mostly Gladwell but also with some of Anderson and some of Godin.

Anderson's point is :
Rather, he seems to think of it as an iron law: “In the digital realm you can try to keep Free at bay with laws and locks, but eventually the force of economic gravity will win.”
Gladwell's counter point is:
The only iron law here is the one too obvious to write a book about, which is that the digital age has so transformed the ways in which things are made and sold that there are no iron laws.

My agreement with Anderson and what it means for Print
To musicians who believe that their music is being pirated, Anderson is blunt. They should stop complaining, and capitalize on the added exposure that piracy provides by making money through touring, merchandise sales, and “yes, the sale of some of [their] music to people who still want CDs or prefer to buy their music online.” To the Dallas Morning News, he would say the same thing. Newspapers need to accept that content is never again going to be worth what they want it to be worth, and reinvent their business"
There are a couple of reasons people paid for Print in the past. The most obvious reason was the oligopoly of information delivery between Print and TV. To communicate with masses of people it was broadcast TV and national periodicals. Before TV went mass market, Print had the field to itself and newspapers and periodicals could earn the predictable profits of a monopoly business. After TV went mass market, there was still enough to go around.

But that was then. This is now. The logistics of information delivery while still significant on the internet are radically cheaper and faster than TV or mass market Print. Going forward competition in the information delivery business means low margins. If a business can thrive with low margins it's just another business problem.

The going forward value of Print
Consider the margins in t shirts and memorabilia. Why are people willing to pay $50 for a concert t-shirt? The easy explanation is that people are nuts. I have to agree that in general people are nuts, but that's beside the point. The point is that people make voluntary decisions to exhange hard earned money to buy t-shirts, collect art, and buy photo books.

The often under appreciated value of physical stuff - that includes Print - is that it signifies membership in a tribe. It meets a deep human need to see oneself and to see others as "people like us." To paraphrase, and change a bit "People who need people," are not, in fact, the luckiest people in the world. Needing people is a cause of great stress. Relieving that stress by owning objects that demonstrate to oneself and to others that one is part of a tribe is one of the drving forces behind collecting X, where x can equal books, Lladro, Van Goghs and action figures.

The value of the New York Times is partly the content. But mostly it is the nice warm feeling knowing that "people like us" read the New York Times.

The other values of Print are as platforms for search in physical space and as the platform for compare and contrast. But that's for another post.

Bookboon.com just keeps coming and coming

I got this in an email this morning. The point is
Download all our books directly from your Facebook profile. Download without formula, save you favorites and share them with your friends. You find our Facebook application here!
Anyway, here's the email:
15+ new books from Bookboon.com

The accounting Cycle and Current assets within Accounting

Java: Classes in Java Applications and C programming in Linux within IT

Project Management and Managing the Human Resource in the 21st century within Management

Computational Fluid Dynamics and Basic Concepts in Turbomachinery within Energy and the environment

Bookboon.com on Facebook
Download all our books directly from your Facebook profile. Download without formula, save you favorites and share them with your friends. You find our Facebook application here!

A Living Book: QR Codes connected to twitter

the living book was created as a part of a strategy of communication of the editoras online bookstore. strategy that envolves twitter, QRcodes, stickers and at the end a living book



More at http://tinyurl.com/2twb69

Wednesday, July 1, 2009

MPS: Xippa is in the game..PR release below.

I've been following Wade for a bit. My sense is that he has it just right. If I were an Indpendent, I would get a prospect to hire Wade. Let him get paid for doing the analysis. Then you have the evidence to craft just the right proposal to get the business. No muss, no fuss. Just value given, value received. If you are a global, or part of a global's channel, trying to use the Brand instead of the evidence to make the sale it's not a pretty prospect.
Xippa is a fresh-faced new startup from Seattle, Washington, created by Wade Cascini, a long term veteran of the document technology industry, to balance the scale on the customers side. The Managed Print Services industry has formed a speculative reputation at times for painful contracts and few remedies, in addition to the erosion of initial cost savings over the term of the contract. Due to his legal background and leadership experience at Global Imaging - Xerox, IKON, Pitney Bowes and a variety of other large document technology firms, Wade brings knowledge, expertise, and the enthusiasm to get the job done to the customer's corner.

Through his experience in the copy/printer industry, Wade saw a true need that he thought he could solve. Xippa.net sprang up from that need and has blossomed into a vibrant business that has provided consultation to everything from a small boutique law firm, to a multi-million dollar World-wide company. Wade genuinely believes in helping people, so much so that there is absolutely no fee unless he can help you. Xippa's revolutionary business model takes its fees directly from cost-savings.

How do you know if Xippa can help you? Here's a few simple questions: Does your copier lease end within the next 18 months? Are you currently looking for Managed Print Services? Are you looking to change copier vendors or renew your printer contract? If any of these are true, Xippa can help.

If you're happy with your current vendor but want to ensure you are getting “what you bargained for” or are one of the many end users who feel taken advantage of by Copier, Printer or Managed Print Service vendors, don't put up with it another minute. Call Xippa “that’s Zippa … with an X” today! (425) 898-1012.

Science textbooks? Not for much longer. But that's the good news for publishers who get it.

What might happen if the web has a two way connection to print delivered in the classroom?

Last things first:
Conclusion: I’ve presented a pessimistic view of the future of current scientific publishers. Yet I hope it’s also clear that there are enormous opportunities to innovate, for those willing to master new techonologies, and to experiment boldly with new ways of doing things. The result will be a great wave of innovation that changes not just how scientific discoveries are communicated, but also accelerates the way scientific discoveries are made.
Michael Nielsen
Is scientific publishing about to be disrupted?:
What I will do instead is draw your attention to a striking difference between today’s scientific publishing landscape, and the landscape of ten years ago. What’s new today is the flourishing of an ecosystem of startups that are experimenting with new ways of communicating research, some radically different to conventional journals. Consider Chemspider, the excellent online database of more than 20 million molecules, recently acquired by the Royal Society of Chemistry. Consider Mendeley, a platform for managing, filtering and searching scientific papers, with backing from some of the people involved in Last.fm and Skype.

Or consider startups like SciVee (YouTube for scientists), the Public Library of Science, the Journal of Visualized Experiments, vibrant community sites like OpenWetWare and the Alzheimer Research Forum, and dozens more. And then there are companies like Wordpress, Friendfeed, and Wikimedia, that weren’t started with science in mind, but which are increasingly helping scientists communicate their research. This flourishing ecosystem is not too dissimilar from the sudden flourishing of online news services we saw over the period 2000 to 2005.

Tuesday, June 30, 2009

A Twitter Experiment

I just posted the following at Twitter: about 8:16 EDT.
Help! What's the bs quotient on my post at Digital Nirvana? 1 is total bullshit. 10 is Darwin. I gave it a 6. http://tinyurl.com/n4cakh

Score for EFI: VutekQS3220 In Czechoslovakia

from Twitter:
Boneswa
Czech firm Conkline eyes export opportunities with Europe's first ...: ... through to installation, and also.. http://tinyurl.com/munzls

Czech firm Conkline eyes export opportunities with Europe's first Vutek QS3220
| printweek.com
"Conkline has ordered Europe's first Vutek QS 3220, the upgraded version of the UV-cured machine that was launched in May at Fespa Digital 2009.

'We decided to invest in our first UV machine to widen the range of applications we could produce, and because of the improved resolution and environmental benefits,' said international sales manager Marie Jezkova."

Globals: re: Twitter In Communication, Less is More and More is More, more or less.

Less is more in a push media. More is more in a pull media. Print and TV are push media. The web is a pull media. The web works best when you can pull more and more and more. The 140 characters of twitter, breaks the web into digestible bits. It's like sending postcards. With the tiny url it's like sending a clickable postcard.

from the FT.com
- A categorical imperative to twitter:
"The power of extreme brevity was brought home to me in another context when I told a friend that I was thinking of writing a book. He said: “It won’t work unless you can summarise the argument in a single sentence that can fit on Twitter.” Initially, I found this a repulsive idea. How stupid, I thought – name me a great book that can be summarised in 140 characters? But when I considered the matter further, I realised that most great works of political philosophy could be summarised on Twitter. Indeed, their very greatness lies in the fact that they can be boiled down to a sentence."
There's been a lot of confusion among the globals as to "HOW TO USE TWITTER?" To give you an idea, here's how the Whitehouse uses it. If it works for them it should work for you. By the way, can you see how easy it would be to do a clickable postcard. The 140 characters on the front, the QR + tinyurl on the back.

Watch, engage, discuss: Health Reform Office Director Nancy-Ann DeParle Facebook live-stream chat at 5:00 http://bit.ly/tCHXt

Brian Bond of OPE : from being "a gay kid growing up in rural Missouri" to hosting WH LGBT Pride reception http://bit.ly/YUpmM

On Tap: 2:15 President of Colombia; 4:25 President & First Lady LGBT Pride Event; 5:00 Live-stream chat w/ Health Reform Director DeParle

President Obama wants to hear your health reform questions: http://bit.ly/Zm1RD #WHHCQ


Can you say what you want in 140 characters?
If not, keep trying until you can. Here are some of my latest attempts. I'm not there yet, but it is good practice. And it's a good way to see what one has been thinking about. If I knew how to make a video, I could let you see and listen to my blablabla in addition to having to read it.
@guyglover Mobile = pull media. Print and TV = push media. Clickable Print is the killer ap (Pr+ #QR = P2P TV) http://tinyurl.com/kkdf6c

IBM is missing the boat on smart schools. Talk to Ricoh/Infoprint. They get print piece. Clearly you don't. http://tinyurl.com/q2zfz7

@skariann The reality for journalists to face: http://bit.ly/12oIG2, consider the value of journo as moderator..Oprah? or Charlie Rose

Tally Suggests Ad Age Is Over -- or, at Least, It's Evolved. . . http://tinyurl.com/n9mx8o If Q = social media A= #QR codes

Monday, June 29, 2009

Score one for EFI! Monarch (Hagen) out. EFI in.

RFID inventory is the cool part. The rest is nice.

Foster City, CA -- June 29, 2009 -- . . . UNIMAC Graphics, a complete pre-media, print and digital solutions company, has chosen EFI MIS solutions to streamline workflow, improve productivity and place the company on a stable platform. UNIMAC Graphics replaced their previous MIS system with Monarch Foundation (formally Hagen™ OA) and was able to successfully implement order processing, RFID inventory management and accounts receivable in a record six weeks.

Google + Grameen in Uganda + it's all about cell phones

The more the cell phones, the bigger the market for clickable print.

New SMS Services in Uganda from Grameen, Google & MTN | WhiteAfrican:
by HASH on June 29, 2009

Grameen Foundation’s AppLab has released a new suite of mobile phone applications developed in Uganda, using Google SMS Search and in partnership with MTN Uganda as the mobile operator. The services include . . . "

Dr Joe Webb has it right again! It's not "lean and mean." It's "sleak and adaptive." And a quibble and a question.

Meanwhile, nobody video taped the Frank and Dr Joe Show. What a mistake! Put it on YouTube and WTT could get every print junkie to tune in. The folks who have iPhone could watch it during that next really boring meeting or while they are waiting for a customer to get off the phone. They really should do Clickable Postcards to build traffic. Plus it would be a natural for PSPs to use as free marketing material. But that's their problem. My problem is my IRA.

Anyway, the full column is well woth the click. Some out of order excerpts, my quibble and question are below.

Printing Industry News, Commentary & Analysis, Research and Consulting from WhatTheyThink:
". . . find it somewhat amusing that, after all this time in the Internet age, printing companies and their vendors keep thinking that changes in the economy are the prime reasons for the state of their businesses. We know that the economy and print disconnected about 12 years ago in terms of the GDP relationship. It's hard to believe that something that started more than a decade ago is still stubbornly resisted by this kind of natural businessperson's analytical urge.
First, the quibble
Clickable Print ( Print + 2d codes + cell phones) can connect newspapers, cable channels, and newspapers to enable commerce and get local advertising. The only defensible value is the network. Everything else is a commodity. Check out my blabla at The Digital Nirvana.
If newspaper inserts lose their relevance (that is, newspaper circulation goes down so much that some retailers abandon them), printers wonder what print product would benefit. The benefit to direct mail will be minimal. The big beneficiary would probably be local cable TV. I doubt that newspaper inserts will disappear quickly, though.

Then, the question re: Money Supply
The Conference Board's Leading Indicators uses changes in the money supply in its calculations. The rise in the money supply is so incredibly huge, I suspect the LEI is giving us false signals of an upturn.
But if you take a global perspective isn't it about taking trillions out of the money supply?

Spot on: Globals and Earnings Calls
When entrepreneurs own a business, finger pointing at others for failures is one luxury they can never have. That's only a strategy for publicly held companies with big boards of directors.

Human nature is always at work in the way we attribute the causes of success and failure. If business is great, it's because we have superior management and the insightful decisions we made; business is bad because the economy is against us.
Spot on: Direct Mail
. . got a rise out of the audience at one of the recent NPES Regional Meetings when I said that I thought "do not mail" legislation would pass, and the first time would be in any of these four states: California, Vermont, Oregon, or Washington.
That's what happened to textbooks, so why not "do not mail?"

Spot on: Mergers and Acquisitions
There is a lot of interest in mergers & acquisitions as a means to cope with the recession and our own downturn. In the end, it may actually be counterproductive for the industry. Capital that would otherwise be used to update technology, worker skills, and other key attributes of successful businesses are instead used to pay for existing businesses that may turn out to have the right business model for 2008 but not 2012. Who is to say that what made a print business successful recently will guarantee success just a few years from now?
How did that work out for Anderson and Cenveo?

Sunday, June 28, 2009

Twitter Plus Clickable Print = a different classroom experience

They haven't figured out the print part, but use your imagination.

Want to have College Student like you? Important Causes are not the environment. It's education.

MediaPost Publications Cause C
06/26/2009:
"What ranks at the top of the list? Education is considered very important by 81%, followed by child endangerment/abuse prevention at 68%. The fact that education leads the list shows how concerned students are about protecting and furthering their academic careers. Rape prevention (65%), civil/human rights (65%) and cancer (62%) round out the top five, with drunk driving prevention (61%), genocide (59%), domestic violence (57%), AIDS (57%) and environment/conservation (54%) completing the list of the causes that college students find important."

Gen Y has higher expectations of the products that it uses and consumes, demanding that brands not only perform to perfection but help make the world a better place at the same time. The rising popularity of cause-based marketing reflects a fundamental shift in the way that Gen Y is changing consumerism.

While most marketers reflexively reach to the "environment" when they outline their cause-based marketing efforts, a study conducted by SurveyU in May shows that the environment is merely the 10th most-important cause in the minds of current college student.


Watch out Apple, Here comes Samsung

Samsung JET on VideoThe better they get, the better for Clickable Print. It's in Dubai, Singapore and the UK. Coming to a State near you soon...

Wireless Watch Japan spent an interesting week in Singapore at the annual CommunicAsia conference and trade show recently where we managed to shoot this demo of the latest Samsung Jet offering which made it’s debut there on June 15th. Billed as ‘Smarter than a Smartphone’ the AMOLED display is super crisp at 480dpi and it’s 800MHz processor lends power to the speedy brand name. The companies Touch Whiz UI, with drag and drop widgets, and the newly minted Dolphin browser featuring one finger zoom while enabling tabbed browsing of up to five web pages at one time were all impressive additions. Watch the video and see for yourself — Special thanks to Mr. Shin from Samsung for taking the time!

More High Schools that Work

Found at twitter: fcpsnews : Official Twitter site of Fairfax County Public Schools, Fairfax, VASomeone should call Cox Communications or the Fairfax County Schools to tell them about Clickable Print and Printernet Publishing.
Fairfax County Public Schools : Video : Cable TV:
"'smart campaign informs viewers about Fairfax County Public Schools' (FCPS) efforts and initiatives through public service announcements (PSAs) while reinforcing their awareness of everything that is great about this school system.

Through the important messages conveyed in these PSAs, and with the support of Cox Communications and Comcast Cablevision, FCPS is able to reach thousands of television viewers throughout Fairfax County. 'smart' PSAs are aired on over 40 cable channels and on the school system's flagship station Red Apple 21 at no cost to taxpayers. That's smart!"

Want to fix high schools? Just do what they're doing in Camden, N.J. .

It's really not that hard. Go to the link to get the story. It's about continuous focus, respect and very clear norms of behavior. And it's not about heroic behavior.

It would probably also work in globals and printing companies.
Urban high school's rare feat: No dropouts -
Education- msnbc.com:
"'Our students have the same issues, dilemmas and challenges as students at the larger high schools,' says principal Timothy Jenkins. The graduating class includes students who became pregnant or homeless but still made it through school.

All 30 students who began as freshman at MetEast four years ago have graduated from high school somewhere, including a handful that have moved or transferred, Jenkins says.

That's a contrast to what happens in the city's two traditional high schools.

According to state Education Department figures, nearly 1 in 7 Camden High students dropped out in the 2007-08 school year. At Woodrow Wilson High, it was almost 1 in 11. Critics say those dropout rates are understated, but still, both schools were among the 20 in the state with the highest dropout rates.

All 28 students graduating from MetEast have been accepted to at least one college. Jenkins expects most of them to attend in the fall."

McGraw Hill takes first step to getting it right, but they need printernet publishing

The response to College Textbook meltdown is the M-Series. It's a great step in the right direction. Changing the heavy textbook into an illustrated magazine.

Most instructors will love it. It supplies the talk for chalk and talk. If it also has quizzes it should be a runaway success. Barnes and Noble's will hate it. It's much harder to resell a magazine.

But McGraw are still missing the learning part. Teachable moments are when learning happens. Teachable moments come and go unpredictably. If the content is static, it's still too slow to take advanatge of them when they happen.

McGraw Hill is struggling with the problem of having a huge investment in legacy content that earned it's creditability in a different age. Creditability for "Generation Next" is about access, relevance and timeliness. It's not about being called an expert in XYZ.

It could be a really neat opportunity for Barnes and Noble. Printernet published books and newspapers with the instructor pulling the content from the web, supported by ads for public health and government. XML to PDF is well defined. PDF to print anywhere in any format is well defined. The infrastructure for a printernet is in place.

Go Barnes and Noble? Borders? Staples? AlphaGraphics? CGX? RRD? Xerox? Oce?

The Story of the McGraw-Hill M Series:
"The traditional textbook is created from a relationship between instructors, authors, and publishers.

With the M Series, McGraw-Hill brings the student into that traditional equation to create a new generation of textbooks.

Here, you'll find that scholar and instructor preferences and teaching expectations have been married to the results of in-depth research into today's student study habits, learning behaviors, and reading goals.

Through this effort, McGraw-Hill has re-invented the textbook learning experience to meet today's students where they are, so instructors can take them where they want them to be."

As Mosaic was to the Internet, so Clickable Print is to the Printernet

Assumptions:
1. Print and TV are the mass media.
2. The internet is to buy things, search and talk.
3. The business rules are buy, search, and talk for free and pay for stuff.
4. Print, t shirts, posters et al. are information rich stuff.
5. The printernet enables the speed and scale that can make them valuable.

Printernet
Massive parallel local/global print manufacturing .
At the MFP or CRD or PSP or a gezillion PSPS.

Mosiac
Easy access to the internet

Clickable print (Print + 2d Codes + PC cameras or Smart Phones)
Easy access to the printernet

Some use cases:
Clickable maps connected to OnStar or Sirius Radio.
Clickable TV guides to find just the right video at just the right time.
Clickable club cards and postcards to support viral marketing.
Clickable club cards, postcards and flyers to support political campaigns.
Clickable newspapers to replace high school textbooks.
Clickable labels in museums and art galleries to find out more.
Clickable supermarket shoppers to carry through the store.
Clickable menus to get the ingredients and the chain of production of the food.
Clickable production machines to get the carbon footprints.
Clickable manuals for doctors, plumbers and electricians.
Clickable drug labeling to monitor compliance.

And my personal favorites:
Clickable curriculum guides to get just the right video on the flat screen in the classroom and then the kids watching the video on their smartphones and then the family watching the video in the living room. And then talking about it.

Clickable ID's for High School kids to make it easy to send an SMS to mom when junior acts up. It will fix the "attendance problem" in about 2 weeks. It should fix the "stop acting like an asshole problem" in about a month.

Data points:
1. The new iPhone sold over a 1 million units in a couple of days.
2. Social marketing is marketing.
3. Whispernet + Amazon makes one button purchase of books easy.
4. Automobiles are connected to the Cloud.
5. Textbooks are disappearing from California.
6. The newspaper industry is coming back from the "end of the world."
7. HP TouchSmart is connected to HP Apps.
8. The global economic engine is moving to BRIC and G20.
9. The person who sells mobile phones at my Costco referring to his cell phone with a 2" by 5" keyboard said, "This never leaves my hand. I spent last weekend watching the Mets on the flat screen and Family Guy on my phone. It was the best vacation I've had in a long time. I used it type my resume.
10. A couple of my high school students used their cell phones to write the essays that appeared at the class wiki.
11. Barack Obama is number 6 on twitter with 1,573,800 followers as of this morning.

Likely data points:
1. Apple will release a big iPhone which will be the killer app tablet computer.
2. Newspapers will find a business model enabling commerce in addition to advertising.
3. Legacy video will be tagged for educational uses.
4. High school education will get much cheaper, faster and better.
5. Newspapers will publish versioned papers for communities of interest.

Maybe future data points:
1. Android, Apple OS ,MSFT will compete to be the OS of the mobile web.
2. Smartphones, netbooks and X+whispernet will be the access points to the web.
3. Thirty second commercials will be harnessed to help fix high school education.
4. Clickable newspapers will publish versioned papers for the communities of learners, starting with high school, then moving to everyone.

Digital leads to offset leads to offset leads to . . .

Picked up on Twitter following BP_Outsourcing, who in real life is Steve Baer. Steve says "For every $1 spent on print another $6 is wasted on obsolesence, storage, waste and handling. Business Process expertise is the solution in the New economy."

I say, "You've got that right!"

The tweet:
The offset revolution - Pixart style http://bit.ly/sAOXF

At the click:
Pixart.it, the European leader in Web-to-print based digital printing services, has announced the installation of a new four-colour Komori LS 29 offset press at the company's Marghera production facility. The Komori is the company's first foray into commercial litho printing and joins a fleet of digital printing machines which is unrivalled in Europe and has made the company one of the continent's digital printing powerhouses.

Matteo Rigamonti, managing director, Pixart.it explained the rationale behind the Italian company's latest investment, ‘In January 2009 we introduced a new offset printing services to our customers. The response from the market has been tremendous and in a very short time we achieved the high volumes which more than justified this major investment. With this inhouse litho production capacity we can now ensure we maintain print quality and control over production times for longer run work, both of which are so essential to our core proposition – to offer quality printing at competitive prices and a 24/48 hour delivery service throughout Europe.’