Espresso Deal for BIg X may be Docutech 2010

When I first heard about the Xerox and Espresso deal yesterday, I looked at through the lens of selling boxes. But today, I saw the article at PrintWeek with the much bigger story : Xerox to sell Espresso Book Machine | printweek.com "

I think it's a natural for every college book store in the States to have one or two Espresso Book Machines. Just needs a deal between XRX and BN.

Moving forward why not every CRD in every school district?

I still remember the feeling I got when I read about the Docutech in the Wall Street Journal. It gave me the chills when it was described as a book machine. I have to say I had the same feeling yesterday.

Xerox to sell Espresso Book Machine | printweek.com "
Xerox has signed an agreement to sell the Espresso Book Machine (EBM), the revolutionary on-demand book printer, alongside its Xerox 4112 printer.

The worldwide distribution agreement heralds a major step forward for EBM manufacturer On Demand Books, which released the first version of the machine in 2006."

Xerox Rocks! And it's not about ACS.

So between this and that I checked in at Twitter and found this:

@APKO

Xerox and On Demand Books will jointly market and sell, on a worldwide basis, the Xerox 4112(tm) Copier/Printer... http://bit.ly/6B6r7a

So then I Googled Xerox and On Dmeand books and got to this:

Xerox Technology to Fuel Espresso Book Machine; Worldwide Agreement Includes Global Marketing and Sales Support:

"ROCHESTER, N.Y.--(BUSINESS WIRE)

- Xerox Corporation's (NYSE: XRX) digital technology will bring speed and exceptional image quality to books produced on demand by the patented Espresso Book Machine(R). This cutting-edge book solution, sold by On Demand Books, LLC, produces millions of copyrighted, public domain, out-of-print, or rare texts for consumers in a matter of minutes."

There's a pretty good chance that On Demand books will finally bring to life the book machine at the point of the buyer. That means inventory problems go away for small bookstores. It could also mean books printed at the CRD for school districts.

It's still a little tricky to figure out what it means for Big X's PSPs. If it were me, I would do a sweet deal so they could offer instant books for their customers. But however it plays out, this could be a banner day for big X.

Enuff already with "Market Service Provider." Think like Benjamin Franlin.

Jeff Jarvis said " Do what you do best, and leave the rest."

Bartash Inc. are not "market service providers." They are imaginative business oriented Printers, just like Ben Franklin.

Press Release at WhatTheyThink.

Sidney Simon, owner and CEO of Bartash Inc., Philadelphia’s largest coldset web printer, " When we studied the list of approximately 300 publications that we print, we immediately saw patterns that are ideal for national advertisers. Singly, many of these regional and niche publications don’t have the circulation numbers to entice the largest insert advertisers, but through the Bartash ROI™ program, advertisers can achieve the response they want.”

Enuff already with "Print is Dead" and "XYZ" is the next big thing. Just follow the money.

I have a feeling that 2010 will finally be the time to retire a couple of buzzwords that obscure what's going on. My first nomination is "Print is Dead." My second is "Market Service Provider".

As I've said since January 2009, when I first started blogging, Printers print. To survive and thrive it means printing better, faster and cheaper than the other guy. And it means inventing new uses for Print, not trying to make believe we're something we're not.

Rather than a long blah blah, I thought it might be useful to share some numbers.

Consolidated Graphics (CGX) is up 92.47% since 8/20 and McClatchey (MNI) is up 773.28% since 4/15 . Check out some of the other stocks in my IRA printernet portfolio to see what I'm seeing.