Somebody really should get in touch with Amy Halford at Best Buy

The other day I was in town and passed a Best Buy. I noticed a poster with a QR code in the window. This morning I found Best Buy reveals mobile strategy - Mobile Commerce Daily .

Mobile Commerce Daily’s Giselle Tsirulnik interviewed Amy Halford, senior digital brand manager of interactive marketing and emerging media, Richfield, MN. Here is what she had to say.

First the money paragraph.

Multichannel integration and measurement are the two biggest challenges. Mapping out our organization’s entire digital ecosystem and taking advantage of all the touch points in a relevant way is very challenging both in its size and complexity.

Amy doesn't need to be educated. She gets it. Just help her solve her problem.

Other snippets follow:

It’s very easy to be distracted by shiny objects, but if you stay grounded on delivering against the customer’s need, regardless of the technology employed, there’s a greater likelihood for success.

Our chief marketing officer is a self proclaimed “noisy advocate” for the mobile platform. We see mobile as not only a commerce opportunity but an opportunity to learn more about our customers and serve them better across the enterprise. Our approach is to test frequently, learn quickly, and scale appropriately.

We also recognize the 1:1 opportunity of the mobile channel and as we develop that capability, mobile is a key means for allowing customers to get more customized messaging and offers should they choose to do so.

We have built several SMS subscription databases including our Best Buy Deal of the Week, which we promote and send each week in both English and Spanish.

To support our stores at a local level, we’re executing a district-level SMS pilot enabling those stores to send news, alerts, events & offers specific to their store – to the customers that shop in their store.

Anyone else notice that Kodak closed over $6 last week. How come?

Since about October EK has been sitting at around $4 while the other printernet stocks have been moving nicely upward. But starting around the January 25 on unusual volume it got to $6.94. Since then it retreated to $6.08 on Friday. Clearly something's up.

My take is that the KKR dna is starting to manifest. The defensible value going forward for Kodak is photos, not printing. Kodak Gallery has many millions of users who have stored high resolution images on the web. These are the people who created "The Kodak Moment."

On January 14th, Gail Nickel-Kailing continued the convo at Print CEO about a possible Kodak Heidelberg deal.
Although much of the focus was on the NexPress, I said, "

Just last month the Prosper has finally come to market with the first announced deal by Consolidated in Texas. If the TOC and price points that Kodak has announced for the Prosper bear out, it could well become the low cost ink jet web output machine on the street.

Consider what a Kodak/Heidelberg deal might mean on the offset side. Kodak’s Prinergy seems to now be focused on seamless workflow from offset to the Prosper.

Given Kodak’s lead in the offset workflow and Heidelberg’s lead in the offset output device it sounds like a synergy to me.

Today Kodak rolls out ambitious plans for mobile appears at Mobile Marketer.
My favorite snippet is

Since December 2009, consumers have been able to use their mobile devices to interact with the Kodak Times Square billboard in New York City.

This is a one-of-kind experience in Times Square. Consumers can email a photo to Kodak@aerva.com, and once the photo is approved, they’ll receive a second email containing a code.

When they’re ready to see their picture on the big screen, they simply text the code to the number provided and the photo will appear at the next opportunity.

Full disclosure : Long Kodak.