The Business Model for Print going forward emerges in Cambridge. Its @Hotprints.

The trail started this morning with an article published in Printweek.

Hotprints offers 16pp photobook to users of Facebook and Bebo Free with ads or £1.99 without ads. http://ilnk.me/2b4| Exactly ! Go Print!

That got me going in this direction:

@HotPrints is the killer app for "web to print" The team. http://ilnk.me/2b5 | Who will do the same for Free textbooks for #HSdropouts?

@HotPrints "brings casual printing to social networks" | "Casual printing" is the right ( product, person, time) | Go Print!

@HotPrints All adverts will be removable full page inserts." | Books as #newspapers with FSIs. Go Print!

@HotPrints is the killer app for "web to print" The team. http://ilnk.me/2b5 | Who will do the same for Free textbooks for #HSdropouts?

It's clear to me that Amazon is working on the same model going forward. Google is probably on a similar path. The challenge is inventing a business model that works in an economy that is defined by Free (to the user.)

Now that @Hotprints has surfaced, it should move along at a much faster speed.