30,000 feet
It's pretty clear that print will start growing as QR and other 2d codes are incoporated in print product. One might say that clickable print is both a table of contents for content on the web and the off ramp to present web content in physical space.
10,000 feet
The view changes depending on the focus. My focus is education with a side focus on health and government. I think there is much to learn from marketing, but advertising and marketing are still too competitive and disruptive. It's hard for printers to add value. Education and health need the insights of marketing and the technology we provide.
On the ground
It's too complicated for any general statements or insights. That's where each PSP has to figure it out for themselves.
I've started a twitter persona to store various use cases from 10,000 feet. You can follow @clickableprint
Use Cases from 10,000 feet
PD | refers to Professional Development. It's the low hanging fruit in K-12 education.
PD | Education 2029 ? Compare and contrast: vid Kaplan Univ. http://ilnk.me/1657 View from Natl Assoc of Scholars Http://ilnk.me/NAS .
PD | "rather than try to train better leaders (teachers) we need to reboot the concept" http://ilnk.me/1662 - Poughkeepsie Day School
PD | Education 2029 ? Compare and contrast: vid Kaplan Univ. http://ilnk.me/1657 View from Natl Assoc of Scholars Http://ilnk.me/NAS .
Edu | Worst Idea To Promote Parent Involvement Ever" http://tinyurl.com/ydzaeer || ClckPr to send Mom an SMS when non compliance occurs.
'Meet the Press' transcript for January 24, 2010 http://ilnk.me/165e || Could be great in clickable print for civic class.
Subscribe to:
Post Comments (Atom)
Posts
Thanks for this information. One might say that clickable print is both a table of contents for content on the web.
ReplyDeleteThanks for comments. If you would like to continue the conversation we can connect on twitter. My persona is @toughloveforX
ReplyDelete