Tuesday, October 6, 2009

HP gets it just right in Prague. Let's do the same thing in the States.

This morning I found this in the twitterstream.
RT @djlwq Setting @t HP Education Center Prague - wow, interesting :-P
So I googled HP Education Center Prague got to this:
The Multicultural Center Prague is a non-profit organization interested in issues related to the coexistence of different cultures in the Czech Republic and abroad.
As near as I can tell, for the cost of a printer and a projector, at least one person called it the HP Education Center. Now that's quite a marketing ROI.

The problem of "the coexistence of different cultures" is a big problem everywhere, including these United States of America. Why wouldn't Xerox, Ricoh, HP, Oce, put this at the center of a close to zero expense "marketing" campaign? Do well by doing good.

From the about page at the Multicultural Center Prague.
Since our founding in 1999, we have been busy working on new educational, cultural and information initiatives. We organize workshops, courses, international seminars, debates, film screenings and book readings for children, students, teachers, librarians and just about everybody else. Additionally, we also run websites devoted to issues such as migration or multicultural librarianship. We have a well-stocked public library designed for those with an interest in multicultural issues.
I might be able to help by tweeting and blogging. If anyone is interested, just DM me at Twitter. It's ToughLoveforX.

Sponsors in 2007

Hewlett-Packard (HP)KosmasNewton ITSYMBIO Digital, s. r. o.

United Way International (Citigroup Foundation)Canadian EmbassyCity of PragueOpen Society Fund Prague

plus lots more...

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