Saturday, August 15, 2009

More content for clickable newspapers to replace textbooks. Newsweekopedia?

The issue for the AP is in search results. One unintended consequence is that the content for clickable newspapers as teaching material is waiting on the web to be published in print.

Clickable newspapers are My Weekly Reader connected to anywhere, anytime TV.

How The Associated Press will try to rival Wikipedia in search results
Nieman Journalism Lab:
"An SEO firm called EveryZing recently produced a trial run of the AP’s landing pages, according to their vice president for client services and business development, Bob Fogarty. EveryZing has also created topic pages for Fox News and Newsweek. In the latter case, the project is actually called…Newsweekopedia."

Friday, August 14, 2009

Here's how Google is monetizing anywhere, anytime video at YouTube.

Contrary to popular wisdom, Google has a very nice business plan in place to monetize YouTube. By following a tweet from @cart, I got to the story below. The thing about a user network economy is similar to the wisdom of Hyman Roth in the Godfather. As in "Hyman Roth always made money for his partners."

Anyway here's the beginning of the post at the Google Blog.
Last week the world watched in wonder as Jill Peterson and Kevin Heinz's wedding party transformed a familiar and predictable tradition into something spontaneous and just flat-out fun. The video, set to R&B star Chris Brown's hypnotic dance jam "Forever," became an overnight sensation, accumulating more than 10 million views on YouTube in less than one week. But as with all great YouTube videos, there's more to this story than simple view counts.

At YouTube, we have sophisticated content management tools in place to help rights holders control their content on our site. The rights holders for "Forever" used these tools to claim and monetize the song, as well as to start running Click-to-Buy links over the video, giving viewers the opportunity to purchase the music track on Amazon and iTunes. As a result, the rights holders were able to capitalize on the massive wave of popularity generated by "JK Wedding Entrance Dance" — in the last week, searches for "Chris Brown Forever" on YouTube have skyrocketed, making it one of the most popular queries on the site:
. . .
So, what does all of this mean? Despite compelling data and studies around consumer purchasing habits, many still question the promotional and bottom-line business value sites like YouTube provide artists. But in the last week, over a year after its release, Chris Brown's "Forever" has again rocketed up the charts, reaching as high as #4 on the iTunes singles chart and #3 on Amazon's best selling MP3 list. We've seen similar successes in the past with partners like Monty Python.

The high margin deliverable is the analytics. Everything else is a commodity. That's the really good news about clickable print + why it's TransInfo

What would happen if clickable print with smart QR created a clickstream that could be analyzed?
MediaPost Publications
How Much Is Our Behavior Worth?
by Stephen DiMarco, 7 hours ago
". . . I'd assert that the information that the Web creates about consumers exceeds the commercial value of Internet advertising (nearly $25 billion in 2008). In other words, what we can learn about consumers' digital behaviors is worth more than what companies pay to reach them online."

This may be a provocative view for publishers and their ad sales teams, but it should ring true for the rest of marketers. Part of the challenge is that digital data has been pigeon-holed as only useful for online advertising decisions: simple Internet audience measurement on one end, and highly addressable, behavioral targeting on the other.

So as Internet marketing grew up, we became obsessed about the near-term impact of banner ads at the expense of more holistic Internet research. Many marketers, influenced by this CPA-mania, still view the Web as just a direct response medium and a cheaper channel for surveys. We now need to broaden the applications for digital research by measuring people and their behaviors, not just the ads. We have an opportunity to re-define what behavioral research is, so that marketers can more easily access and act on it.
Print accessed with GPS smartphones give you time and location of lots of people's behavior.
In order to unlock the new value that behavioral research offers, it's first useful to point out what makes online consumer behavior data unique. Panel-based online behavior data is: 1) observational (passive collection mitigates bias); 2) dynamic (updates in real time as behaviors occur); 3) longitudinal (measures how behavior changes over the course of time); and 4) extremely comprehensive (measures behavior across all sites a person visits). And when combined with other data -- in particular, attitudinal information collected via surveys from the very same online panel -- it creates the most holistic view of consumers in history.
As far as I can tell neither TinyPurls and Smart QRs are not on his radar. Someone should give him a call.

Here are two comments as of 6:08 EDT.

srishti gupta from Beyond Interactive
commented on: August 14, 2009 at 4:19 PM
Very insightful post! I agree with the points mentioned. The only word of caution is that online consumer behaviors do not always mirror offline activity...they are quick signs but not the whole story. Intersecting the information with offline measurement is critical

David Cooperstein from Forrester Research
commented on: August 14, 2009 at 3:50 PM
Very interesting Stephen, and I agree with your points. I get how you might be able to extend analysis of purchase funnels and profiles with online panels, and that would clearly extend the "Value" of the Internet as a part of the overall economic engine.

The one thing I struggle with here is that a lot of these sales (and the media to drive them) are spent off line. Would you propose that all research on an off-line be synchronized to accommodate this reality? Quantifying the intersection of the two broad media types would certainly increase the impact on line media has on the economy.

When Ford turns the car into a computer and includes a printer in the trunk, That's worth noting.

Thanks to Gail Nickel-Kailing on August 12th, 2009. At What they Think. The post is called New Twist on Mobile Printing: Ford Trucks Come With On-Board Printer

Here's the video:

Maybe Konica Minolta + Oce will Re Invent Education?

I was watching RealWorldPrint over at Youtube, and found this:

I don't know too much about Konica Minolta expect that they are serious people. My sense from the video is that they have American entreprenuerial dna. I know a bunch about Oce. Awesome tech. They live in the world of POD books. They have the Digital Newspaper Network for years.

Plus check out this video:

So...maybe Konica Minolta people can sell MPS and MFPs that connect to versioned customized clickable print newspapers. Once those connections are made, high school ed at the bottom of the pyramid gets better faster simpler . . .and a lot more sustainable.

Full disclosure: Long on Oce.

Any TV Everywhere means personalized, versioned, transpromo,transinfo TV guides in PRINT.

I can't figure out why any cable provider wouldn't want to buy this. Or why any regional or community newspaper wouldn't love this.

Clickable TV guides for education videos is much better than an expensive textbook and most other teaching materials. Everyone - including bottom the pyramid high school kids and their teachers - love TV.

Versioned, personalized print is the best way to figure out what's worth watching. A cable provider or a cell phone company who delivers "what might be worth watching this week for-me, would exceed this customer's expectation.
MediaPost Publications Game Face: Verizon To Carry Yes Network Online 08/14/2009:
"A month after Cablevision began offering subscribers the opportunity to also access New York Yankees games online, telco TV competitor Verizon has joined the game.

Partly channeling the TV Everywhere concept that is expected to increasingly take hold, customers who pay for a FiOS TV package and a Verizon broadband service can watch the games live on the Web.

The online-casts are the same that appear on the Yes Network, the regional cable channel that carries Yankees games. FiOS customers can pay a one-time fee of $29.95 for Web streaming for the rest of the season, or $19.95 to watch 30 games.

The opportunity is available only to those who live in the wider New York market and have a FiOS TV package that includes Yes. Yes Network and Verizon have signed a multi-year deal. Terms were not disclosed."

Design is NOT about selling stuff or pretty pictures. It's about making the complicated, simple. The financial crisis is complicated.

Go Art Center!
Go Jonathan Jarvis!
Go Design!

If it had a clickable print version, it would be possible to Professional Development for High School teachers for the cost of a postcard. If the postcards were delivered in bulk to school buildings via the USPS "If it Prints, It ships" box, next day delivery cost is about $10 per school.

The Short and Simple Story of the Credit Crisis.
By Jonathan Jarvis.

The goal of giving form to a complex situation like the credit crisis is to quickly supply the essence of the situation to those unfamiliar and uninitiated. This project was completed as part of my thesis work in the Media Design Program, a graduate studio at the Art Center College of Design in Pasadena, California.

For more on my broader thesis work exploring the use of new media to make sense of a increasingly complex world, visit

Or email me at

Support the project! Buy a T-Shirt!

The Video Part 1 7:32

The Video Part 2 3:42

Good news for Print. Bad news for textbook publishers. How will they compete with Free?

I got this in an email yesterday, The big type and the bigger type is just me.

The last defense of textbook publishers was being aligned with standards. Now that's gone in California. If California were a stand alone economy it would be in the top twenty in the world.
August 13 , 2009

Dear Friends,

We have some exciting news about our "next-generation textbooks!” CK-12 Foundation is thrilled to share with you the results of “The Free Digital Textbook Initiative” Phase One Report that was released by California State Governor Arnold Schwarzenegger on August 10, 2009.

During the first phase of The Digital Textbook Initiative, 9 different institutions and individuals submitted a total of 16 high school math and science digital textbooks for state education officials to review. Out of the 16 digital textbooks, 10 of those digital textbooks met at least 90 percent of the California State Board of Education’s adoption standards and 6 of those 10 were CK-12 FlexBooks.

In addition, of the 16 digital textbooks, only 4 met 100 percent of the standards and 3 of them were from the CK-12 Foundation: CK-12 Single Variable Calculus, CK-12 Trigonometry and CK-12 Chemistry. The reviewed digital textbooks are available for high schools to use this fall from

This is an important milestone and we truly appreciate your support in our effort to develop a more efficient, interactive and cost-effective learning environment for the young generation.

California State officials will review other academic subject digital textbooks in the next few months. We believe with the support and encouragement from our expert advisors, developers and contributors, CK-12 will continue to provide standards-aligned digital textbooks for free to every student in California and eventually to students around the world!

The full text of the report is available on the California Learning Resource Network’s Website: We have also included the below review summary for your reference.

The Good News for Print was posted last Sunday.
It's about books on demand. The really good news for the kids and teachers is still to come. Clickable Print will take the cost of Professional Development to zero while increasing the transparency and accountability and thus bring it's effectiveness much closer to 100%.

Here's one of the 188 videos that returned from a Google Video search for Professional Development for chemistry teachers:

Thursday, August 13, 2009

Another score for HP ! and in Rochester No Less.

If HP would only spin off the Print business I could add them to my IRA. That computer business just doesn't make sense. But the print business makes so much common sense. I love boring businesses. Meanwhile there's the HP inkjet solution and the HP liquid toner solution. I wonder which has the lower TCO for clicks?

Snippets from the press release follow: italics are my additions.
PALO ALTO, Calif., Aug. 12, 2009 – HP today announced that Mercury Print Productions, a Rochester, N.Y.-based print service provider (PSP) bought a new HP Indigo W7200 Digital Press.

Mercury, which produces textbooks, teacher's editions, workbooks and other materials for the educational market, is expanding its offerings with the increased productivity gained through this latest technology installation.
I hope they have a really good strategy if that business implodes and reorganizes, which is what I think I'm seeing. Perhaps they will consider versioned personalized clickable print instead of one size, slow to market textbooks. Clickable workbooks is possibly a killer app.
Designed to offer digital productivity with true offset quality, the HP Indigo W7200 Digital Press is a roll-fed liquid electrophotographic printing dual-engine solution for high volumes of variable-data and short-run-static printing. The HP Indigo W7200 can produce up to 7.5 million letter-size color images, or 30 million monochrome letter-size images, per month.

"The HP Indigo W7200's quality, speed and efficiencies are transforming the current limitations and scope of digital printing," said Christian Schamberger, vice president, Operations, Mercury Print Productions. "In a time when customers are changing the way that they look at inventory as to not tie up their cash flow, the press offers us the ability to provide cost-effective, high-quality products when they are needed at a price point that makes sense."
It would be really cool if HP would follow Kodak's lead on the Prosper and publish the TCO of an four color and 1 color A4.

Wednesday, August 12, 2009

Score for Independent MPS in Idaho! Oops Big X. No more shooting fish in a barrel.

Since they've got on my radar, I've been following On August 5, I posted this. On July 31, I posted this. Then today I got this in my email.
“Xippa says the District is making the right decision by re-evaluating the situation. It is great to see the District not back its previous decision with a process defense. The proper thing to do is to gather the facts, check the relationships at the door and then make the right decision.”
Which lead me to this:

Idaho School District Pulls Back Copier Contract

BOISE, Idaho — The largest school district in the state has recanted on a decision last month to award a contract paying Xerox Corp. more than $43,700 a month for copier services.

The board that governs the Meridian School District voted Tuesday night to restart the bidding process after an Idaho copier company complained, saying its contract would have saved taxpayers $680,000 over five years.

"It's a victory of sorts," said Gary Mahn, chairman of Fisher's Document Systems Inc. "They're not going ahead with the award to Xerox, which we felt was not justified."

Earlier this year, Mahn's Boise-based company bid about $32,417 per month to provide more than 120 copiers to the school district in southwest Idaho for 60 months.

To be clear.
I feel bad for the hardworking sales person on the ground who thought they had a done deal only to see it evaporate. On the other hand I feel good for Gary Mahn of Fisher's Document System. It also should be a lesson to Corporate Xerox and Independents that when the funny money runs out and there is a new sheriff in town the rules change.

The nimble and agile have the advantage over the slow and corporate.

Go David!
Get with the program Xerox!

Full disclosure: Long on Xerox. No interest in

Another score for Xerox! Anyone noticed the closing price yesterday?

I just keep thinking about how much money the hospital could be saving with Erasable Paper. Maybe XGS will convince someone to put the pedal to the metal and get it out in the market?
Xerox Helps Healthcare System Cut Costs - Printing Industry News from WhatTheyThink
: "ROCHESTER, N.Y., – Healthcare organizations looking for simple ways to cut expenses and make better use of technology can take the lead from Methodist Healthcare. Methodist, the largest provider of healthcare in San Antonio and South Texas, is cutting millions from its annual operating spend by working with Xerox Corporation to better manage the documents flowing through its 23 facilities – and the costs associated with printing, sharing and updating them.

'Xerox knew more about managing our document needs than anyone else we interviewed,' said Geoff Crabtree, senior vice president, Methodist Healthcare. 'They took note of everything from regulatory requirements to employees' daily work processes and designed a print strategy that lets us keep our focus on the patients.'"
Full disclosure : Long on Xerox.

Keep on eye on Canon and Riso

Canon took a big hit when Ricoh bought Ikon and very quickly replaced Canon boxes with Ricoh boxes. But big hits are now common in this game. Meanwhile Riso keeps coming and coming. You can check out the July 19th post to see what I'm seeing. Then today I got this:
Canon boosts document management offering with IRIS buy | |
"William Mitting,, 10 August 2009

Canon has bolstered its presence in document management with the acquisition of a 17% stake in Belgium-based intelligent document recognition company IRIS Group for $22m (�13.4m).

IRIS specialises in scanning and electronic document recognition from business cards to invoices and its products will bolster Canon's offering in a number of applications, including large-volume scanning and optical character recognition."
The really interesting to me part is
. . . intention was to maintain the independence and autonomy of IRIS with Canon collaborating only on strategic development within the document management market.
It's usually very, very difficult for a global to do that. And of course just because you say that's what you are going to do doesn't mean that's what's going to happen.

Has Ikon kept it's independence and autonomy or ComDoc or InfoPrint? I can't tell yet. But I've seen over and over how it doesn't work out that way.

Tuesday, August 11, 2009

IBM explains Cloud Computing in 2:27. You have to love video.

A question for Guy Broadhurst, or anyone at Oce: Don't QR codes make all these issues go away?

I found this very interesting-to-me article by linking from my email. Unfortunately there was no comment box at the link, so I'm asking my question here. see title.
There Are Barcodes and Then There Are Barcodes!:
By Guy Broadhurst, Oce

When is a bar code not a barcode? When it doesn't scan, is the answer!

Do you remember the 'olden days' when we went from impact printers to laser printers, thinking we'd found some kind of digital paradise, only to face a seemingly unending stream of font issues? Many times I remember hearing, “The font doesn't look good,' 'the spacing is wrong.' Or 'the reflectivity of the bar code is different from one press manufacturer to another, so they don't always read correctly . . .
Read the rest at There Are Barcodes and Then There Are Barcodes!:

Another score for InfoPrint: But is it TransPromo or TransInfo?

As is so often the case, Cary Sherburne gets the story right at WhatTheyThink. But in this one I have a quibble.

Our industry has been trapped by Transpromo for a while. It was useful when the issues was marketing. It's much less useful when describing the role of Print to create a smart infrastructure. Health, education and government do not need or want Promo. But they do need, want and will pay for Info.

The first snippet below is from Cary's article. Most definitely worth the click to read the whole thing. The second snippet below is a simple search and replace. I invite you to compare and contrast and decide which helps clarify the importance of what InfoPrint is up to.

Snippet One:
from WhatTheyThink:
InfoPrint Solutions and Sinclair Oil
By: Cary Sherburne

August 11th, 2009 -- Yesterday, InfoPrint Solutions and Sinclair Oil announced a TransPromo partnership that has a slightly different twist than the programs we normally hear about. Most of the TransPromo case studies tend to focus on business-to-consumer applications: Companies who place marketing or educational messages on statements, invoices, notifications and other consumer (customer) communications, reducing costs and often converting these mundane documents from a cost center into revenue generators."

. . . according to Lee Gallagher, InfoPrint’s Manager, Direct Marketing Solutions. “Sinclair commercial accounts can offer this card to the truckers that drive their oil trucks.

It allows the consolidated, real-time capture of all of the relevant data when truckers refuel, purchase food, or make other business-related expenditures. With the program, Sinclair does all of the program management based on rules established by the customer.

For example, a Sinclair commercial account may have an established daily spending limit for driver purchases at convenience stores. When drivers make a purchase, they are able to get immediate point-of-purchase feedback with messages that indicate they have reached their daily limit for food expenditures. Or perhaps the message might thank them for filling up at Point A, but let them know they could have saved a certain dollar amount by filling up at Point B. It takes the burden of analyzing credit card information off of the customer and it allows them to reduce expense, maximize assets and become more cost effective in the management of their fleets.”
Snippet Two. A few words changed and a sentence or two added.
August 11th, 2009 -- Yesterday, InfoPrint Solutions and Sinclair Oil announced a TransInfo partnership that has a slightly different twist than the programs we normally hear about. TransPromo case studies tend to focus on companies who place marketing or educational messages on statements, invoices, notifications and other consumer (customer) communications, reducing costs and often converting these mundane documents from a cost center into revenue generators. TransInfo focuses on delivering timely appropriate information at the appropriate time to improve the efficiency of infrastructure transactions.
. . .
Gallagher explains, “Sinclair commercial accounts can offer this card to the truckers that drive their oil trucks. It allows the consolidated, real-time capture of all of the relevant data when truckers refuel, purchase food, or make other business-related expenditures.

For example, a Sinclair commercial account may have an established daily spending limit for driver purchases at convenience stores.

When drivers make a purchase, they are able to get immediate point-of-purchase feedback with messages that indicate they have reached their daily limit for food expenditures. Or perhaps the message might thank them for filling up at Point A, but let them know they could have saved a certain dollar amount by filling up at Point B. It takes the burden of analyzing credit card information off of the customer and it allows them to reduce expense, maximize assets and become more cost effective in the management of their fleets.”

Monday, August 10, 2009

Why Global Print Companies should turn their labs into Degree Granting Research Universities and even more about Clickable Postcards

Words + Link + Video = Clickable Print

Reason number one
Most Universities are not living up to their potential and are too expensive and not effective as they can be.

Reason number two
The benefit to a global of proprietary knowledge creation is no longer supported by the expense of supporting it. Imagine what happens to overhead expense if the research lab becomes a profit center - granting degrees - instead of a cost center.

The third reason is most important.
The world needs the knowledge being created at the research labs in real time, not in corporate time.

Front of Postcard

From UCtelevision
Charles Vest, the former president of MIT and current president of the National Academy of Engineering makes the case for the social value of 21st century research universities in the fifth and final installment of the Upside of Down 2009 series sponsored by CEOs for Cities and the Helen Edison Lecture Series at UC San Diego. Series: CEOs for Cities: The Upside of Down 2009 [8/2009] [Public Affairs] [Science] [Show ID: 15583]
Back of the Card
QR code generator
The Video

Professional Education in a Clickable Postcard. No meetings necessary.

The reason it works is that if you use and a Smart QR, the teacher knows that the admins know if the teacher made the click.

Video + Link + Words
= Clickable Print

Front of the card:
Whatever is most appropriate for a particular community of teachers.
Back of the Card: Words + Links
Learn the Pedagogy of Photography
QR code generator
If you have any questions or ideas, get in touch via Twitter, Email or the next time you see me.
The Video

Is Dr Doom (Joe Webb) Morphing into Dr Feel Good? "There is Positive News . . .Really I meant it."

from WhatTheyThink:
There are studies indicating that whether started in good times or in bad, new businesses have the same survival rates. An article in US News offers some of the possible reasons:

...depending on your kind of business and location, you could find reductions in costs. Suppliers may cut better deals, rents could be lower, and workers may be more willing to sign on for less. "When times are tough, people don't hold out for higher salaries," says Scott Shane, a professor at Case Western Reserve University and author of The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live By. "You could probably hire better people more cheaply starting out now than you could when things were booming."

There is a great need in our industry for more entrepreneurship, which will be the subject of my Print '09 presentation on September 14. I'll have much more to discuss at that time. It's hard to start from scratch, and it's even harder to start from scratch when you need to extract yourself from a legacy business. It can be done, and in the case of our industry, it must be done.

I'm hoping Dr Joe will talk about how printers should fire their bad customers, keep the good ones and go into the publishing business. That's what Ben Franklin did. If content is easy but printing is hard, it should work.

Sunday, August 9, 2009

Free K-12 textbooks. If I were a printer, I would give these folks a call.

CK-12 Foundation
About Us:
"Initially, CK-12 has commissioned a baseline archive of open educational resources (textbooks) through a combination of author donations, licensing partnerships, incentives for community-based authorship, and university collaborations. Flowing from this baseline, CK-12 will actively moderate the expansion of its content base from an active, contributing community while creating a framework for aligning its assets with an expanding base of learning standards like McREL Compendium. CK-12 intends to make use of the Creative Commons Attribution-Share Alike license, which grants freedom to anyone to use and reuse its core materials.

For print versions, the organization envisions working with a marketplace of on-demand presses to provide customized, but traditional looking, paper textbooks at low cost. This cost will be born by the user at their discretion directly at the on-demand press."

More on the downside of complexity.

The important sentence from the article is:
The attacks and their aftermath show just how vital Web tools and services are becoming to political discourse — and how vulnerable they are to disruption.
According to the NYTimes, last week's attack on Twitter was a skirmish in the Russia v Georgia conflict.
Professor Main Target of Assault on Twitter
"The cyberattacks Thursday and Friday on Twitter and other popular Web services disrupted the lives of hundreds of millions of Internet users, but the principal target appeared to be one man: a 34-year-old economics professor from the republic of Georgia.

During the assault — the latest eruption in a yearlong skirmish between nationalistic hackers in Russia and Georgia — unidentified attackers sent millions of spam e-mail messages and bombarded Twitter, Facebook and other services with junk messages. The blitz was an attempt to block the professor’s Web pages, where he was revisiting the events leading up to the brief territorial war between Russia and Georgia that began a year ago.

The blogger, a refugee from the Abkhazia region, a territory on the Black Sea disputed between Russia and Georgia, writes under the name Cyxymu, but identified himself only by the name Giorgi in a telephone interview. Giorgi, who said he taught at Sukhumi State University, first noticed Thursday afternoon that LiveJournal, a popular blogging platform, was not working for him. “I decided to go to Facebook,” he said. “And Facebook didn’t work. Then I went to Twitter, and Twitter didn’t work. ‘How strange,’ I thought, ‘What a coincidence they all don’t work at once.’ ”

Security experts say that it is nearly impossible to determine who exactly is behind the attack, which disrupted access to Twitter, Facebook, LiveJournal and some Google sites on Thursday and continued to affect many Twitter users into Friday evening.

But Beth Jones, an analyst with the Internet security firm Sophos, said the assault occurred in two stages

read the rest at -

Teaching Teachers or Printers about Social Media in a Clickable Postcard

The reason it works is that if you use and a Smart QR, the teacher or printer knows that you know if they made the click.

Video + Link + Words
= Clickable Print

Front of the card:
Whatever is most appropriate for a particular community of teachers.
Back of the Card: Words + Links
Watch Part 4 of 7 (about 10 minutes)
from QR code generator
For extra credit
Watch all 7 parts.
from QR code generator

Email or post any questions about how what this means for education or new uses of Print.
The Video:

Why twitter in the enterprise can fix information overload and knowledge managment

Video + Link + Words = Clickable Print


One approach is yammer
About Us
Yammer is a tool for making companies and organizations more productive through the exchange of short frequent answers to one simple question: 'What are you working on?'

As employees answer that question, a feed is created in one central location enabling co-workers to discuss ideas, post news, ask questions, and share links and other information. Yammer also serves as a company directory in which every employee has a profile and as a knowledge base where past conversations can be easily accessed and referenced.

Anyone in a company can start their Yammer network and begin inviting colleagues. The privacy of each network is ensured by limiting access to those with a valid company email address. Information is never shared with third parties.

The basic Yammer service is free. Companies can pay to claim and administer their networks.

To see where Print fits, you have to see what it's fitting into. It's about back to the future.

The first comment to Video 1 of 7.
Is it possible to get the written text? I work with Deaf people using visual-gestural signed languages. They use social media in all kinds of ways too, but because of the language difference there isn't much overlap. I would like to help create more intercultural links between the 'hearing' (non-deaf) world and the Deaf.

Video 2 of 7

Video 3 of 7

To see all 7 parts