My take is that the KKR dna is starting to manifest. The defensible value going forward for Kodak is photos, not printing. Kodak Gallery has many millions of users who have stored high resolution images on the web. These are the people who created "The Kodak Moment."
On January 14th, Gail Nickel-Kailing continued the convo at Print CEO about a possible Kodak Heidelberg deal.
Although much of the focus was on the NexPress, I said, "
Just last month the Prosper has finally come to market with the first announced deal by Consolidated in Texas. If the TOC and price points that Kodak has announced for the Prosper bear out, it could well become the low cost ink jet web output machine on the street.
Consider what a Kodak/Heidelberg deal might mean on the offset side. Kodak’s Prinergy seems to now be focused on seamless workflow from offset to the Prosper.
Given Kodak’s lead in the offset workflow and Heidelberg’s lead in the offset output device it sounds like a synergy to me.
Today Kodak rolls out ambitious plans for mobile appears at Mobile Marketer.
My favorite snippet is
Since December 2009, consumers have been able to use their mobile devices to interact with the Kodak Times Square billboard in New York City.
This is a one-of-kind experience in Times Square. Consumers can email a photo to Kodak@aerva.com, and once the photo is approved, they’ll receive a second email containing a code.
When they’re ready to see their picture on the big screen, they simply text the code to the number provided and the photo will appear at the next opportunity.
Full disclosure : Long Kodak.