Major textbook publishers have struck deals with software company ScrollMotion Inc. to adapt their textbooks for the electronic page, as the industry embraces a hope that digital devices such as Apple Inc.'s iPad will transform the classroom.Not surprisingly, the usual cast of characters are moving together.
"People have been talking about the impact of technology on education for 25 years. It feels like it is really going to happen in 2010," said Rik Kranenburg, group president of higher education for the education unit of McGraw-Hill Cos. and one of the publishers involved in the project.
Other publishers include Houghton Mifflin Harcourt K-12, which is a unit of Education Media & Publishing Group Ltd.; Pearson PLC's Pearson Education, and Washington Post Co.'s Kaplan Inc., known for its test-prep and study guides.
But there is an inconvenient truth.
Maureen McMahon, president of Kaplan Publishing, said a recent Kaplan study showed that students remain big fans of printed books but that they would be more receptive to e-textbooks on portable digital devices.The problem with textbooks is not that they are printed. The problem is they are too slow and expensive. Like many globals, they ignore the facts and buzz substitutes for reality. Best guess is that Kaplan will figure it out first. They generate most of the profit for the Washington Post anyways.
Consider study guides with QR codes instead of textbooks.
Plus you can get all those great analytics. Plus you can print it out on your MFP and take it to the local coffee shop to discuss with your friends.