It is time for banks to behave like banks

read @Financial Times

"Just about everyone else believes that banks should in future be, well, banks: the reliable, responsible and financially sound institutions needed to make the capitalist system work. Some even harbour the hope that they might start to rebuild decent relationships with their customers."

With a little editing it could read,

It is time for Printers to behave like Printers

"Just about everyone else believes that Printers should in future be, well, Printers: the reliable, responsible and financially sound institutions that can Print, with minimum friction at an affordable price. Some even harbour the hope that they might start to rebuild decent relationships with their customers."

"Do what you do best. Outsource the rest." - Jeff Jarvis
What our industry does best is Print. All the rest is window dressing.

The big problem on the ground that is crying for a solution is making it easy, reliable and affordable to Print and still meet or reduce the budget.

The big problem that is crying for a solution from the vendors is making it easy, reliable and affordable for everyone to Print, while still meeting the goals of the plan.

"Some even harbour the hope that they might start to rebuild decent relationships with their customers"