Someone should probably call the brilliant creatives at Deutsch. Or just email them the link.
Read the words.
"Let's be completely honest: No company wants to go through this. "But we're not witnessing the end of the American car; we're witnessing the rebirth of the American car. General Motors needs to start over in order to get stronger. There was a time when eight different brands made sense. Not anymore. There was a time when our cost structure could compete worldwide. Not anymore. Reinvention is the only way we can fix this, and fix it we will."Click on the QR codes. This one goes to GM's reinvention website.
Watch the video on your cellphone.
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