CPG Marketing: P&G Buys Art of Shaving Retail Stores - @Advertising Age - News: "BATAVIA, Ohio (AdAge.com) -- Undeterred by recession or getting into a retail business with which it has little experience, Procter & Gamble Co. is buying the Art of Shaving, seller of pricey men's shaving products at upscale shopping malls."Apple opened Apple Stores. Now P&G is getting into the shaving store business. Apple is an OEM. The O is computers, iPods and iPhones. For P&G the O is razor blades. The best business on the planet. It's like the brownie camera business. It's like the toner business.
Retail stores are VARs.
They gather just the right stuff for just the right people at just the right time to make it easy for their users to make an informed choice and have a nice day.
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