No doubt it makes "good sense" when viewed from the corporate offices, it needs market research, focus groups and feedback from the channels. Perhaps that is crux of the GUI, Postcript, and Ethernet problem that the awesome engineers at Xerox Research continue to face.
What if a separate business unit were established to bring it to market tomorrow. Will it put stress on legacy business? Yes. Will the purchase of ACS and setting up EPS put stress on present business? Yes.
Clay Christensen has detailed the real problems and real solutions for a global bringing disruptive innovations to market. I have to wonder if the Board and Managers at the mother ship have taken the time to read his stuff.
Metro - Go, go (green) gadgets!:
Published 01:30, December the 3rd, 2009
Bill McKee, of Xerox Canada talks about the erasable paper his company is developing.
How much can we save?
Estimates [say] more than 30 percent of printed office documents will be discarded right after being read.
What is the next step?
The team created a reusable paper that self-erased in about 16 to 24 hours. Customers wanted images to last for more than 24 hours. So, the team currently is working on a second version where images last 3 to 5 days."