Monday, January 25, 2010

A response to Jim Lyons post on QR. It's about compliance, not marketing.

I tried to post this at Jim's post, but it got complicated. As readers of this blog have probably figured out I don't like complicated.

The original post, most definitely worth the click is at Jim's blog. The post is January Observations -- From the QR Code sandbox — will It help printing?

My comment

Thanks for the kind words. Just wanted to share a thought about
"the question remains whether this technology is good for printing."

I have commercial print experience and dna. But I have been following the conversation about MPS and MFP every since Greg Walters, Art Post and You got on my RSS and email notification.

Another under appreciated fact of QR is that it is possible to encode a Purl - a personalized url. This might turn out to be a big deal for MPS because it allows the capture of when a particular person either clicked on the code, or when to the human readable URL.

The issue is not advertising, it is compliance. Just one use case to give you an idea of what I mean:

A large organization is required by law to inform their employees of X. And they are required to be able to produce proof that the employee was appropriately notified.

By using a Personalized Url, changing into a human readable URL - through link shortening - and also embedding that Url inot a 2d Code, one could print out a notification at the MFP.

Then one can capture in a colud based data base whether that person went to the URL to read the document. Even more important, it will give management timely information about who didn't yet click on the document.

Once the manager has that info, she can send an email the next day, "Dear X, I asked you to look at the document yesterday. Please do so today."

My own interest is in high school education. The same process could be very useful in that context, especially in addressing the problem of students who get lost.

At any rate, if this process proves out, it's a very low cost - high value addition to any MPS contract. As the margin on boxes keeps getting slimmer and slimmer, I would think it would be an interesting proposition for Independent MPS.

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