Wednesday, August 25, 2010

Moved to Twitter and Print in the Communication Ecology blog

Since I started this blog I've used it to gather data points to help me clarify what I think are the next steps for Print. Around the end of March 2010, I found that twitter is a better tool for that purpose.

If you're interested in my blabla or my 2¢ you can find me at @ToughLoveforX I'm now focused on Print in the Communications Ecology.

{ The following was originally posted March 13, 2010 }
Yesterday I got an email from an on the ground printer in the States.

She said:
I had been wondering about the lack of input from you lately (you used to be EVERYWHERE!) – glad to be getting your tweets!

I said:
Thanks for the email. "EVERYWHERE?" yikes! Can you imagine what is was like back in the day working with me. I never shut up.

A short explanation about the blog . From where I sit, I really do think the "tipping point" has been reached in Print and from here on in, much less panic and much more money. Hooray!
But it's a bit less interesting as the pieces fall back into place. My real passion as you might be able to tell from my tweets is education. Primarily in the creation of at risk kids in really broken high schools. As an example the average grad rate in NYC is 63% and people look upon that as a great victory.

The thing about education is NOT about feel good. It's about making money for printers who get it. Marketing for globals is a loser because the margins are so low and will continue to be so low. At the local level there's more opp, but with the competition from on line and the chains - Alpha, Staples, etc. the margins are going to stay tight.

Right now there is a huge amount of money being poured into education. Also a huge disruption is going on in that market that opens up opportunities for smaller, faster, smarter printers.

Lots of commercial people think I'm all about the feel good. Suffice it to say that one of the reasons I was able to retire was by investing in print related companies. Just as examples, in the last year Consolidated is up 125%, McClatchey newspapers up 800%, Gannett up 300%, Oce up around 100%. When I say print ain't dead, my data points are the stock prices.

5 comments:

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  2. Thanks for this article Right now there is a huge amount of money being poured into education. Also a huge disruption is going on in that market that opens up opportunities for smaller, faster, smarter printers.

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  3. Very interesting blog. I always like to see what's going on in the world of printing across the globe so finding your blog is a real eye opener

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  4. Social media is very important in today's business world. It's a very wise move.

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  5. Social media has become what email's were when they first came out. Very critical and everyone who weren't sending emails, were always behind a step. Same goes for social media, if you aren't using it, you ARE going to fall further behind your competitors that are using their social media!

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