It began yesterday,
Me: Assertion: #SM is merely a transitional technology. It will get old, fast. The only two mass mediums in the real world are Print and TV.
Then continued this morning,
He: Describe QR please.
Me: QR is a printed ( or displayed on screen ) graphic that can send and receive info from the web with one click on a smart phone.
You can get a good idea of the issues involved at 2D Codes in the Global Media at LinkedIn http://ilnk.me/100c
He: QR sounds good but old world print with ink...not so much:)
Me: There we go again about "old." I prefer enduring. In 500 years Print has seen it all. And changed as needed to thrive.
as for "old world" China is the one of the oldest in the world. Maybe old is the new "new"? and Print is the next big thing.
He: Print is dead my friend! D-E-A-D!
Me: D-E-A-D? Then howto explain that CGX and Donnelly stock is up over 50% While McClatchy is up almost 7X and Gannett 5X.
He: For Gannett I would say without the research that they have rolled all their media into 1 stock.
Me: I have my little IRA in all print related companies. So far up 85% this year. Print is far from D-E-A-D. Just ignored.
He: Don't think of the medium but content. Newspapers were not successful because they are paper but the journalist's content.
Me: "Don't think of the medium but content" Actually the medium really is the message. McCluhan had it just right.
Re Newspapers:The enduring value of newspapers has never been news, it's always been the paper. Consider @niiu_community .
He: If u define print as also digital then no...it is not dead.
Me: I knew we could agree! Digital printing is Print's adaptive response in the evolution of the communication ecology. :-)
He: Nice use of my company name! U know how to win me over every time:)
Me: U have to keep in mind that I sold Print for 35 years. Back in the day some called me "the prince of bullshit." thx 4 convo :-)
He: LOL! LOve it and look forward to more discussions.