From the inside it seems that the job is to "convince" and "educate" end users about the value of print and 2d codes. As usual, if you take a glance outside it seems that "convincing and education" are no longer needed.
This morning I found this one. I don't want to turn this into a long post, so I won't belabor the the point. If you're interested follow me at twitter @toughloveforx . In between my relentless pursuit of those who are going to fix high school dropouts, I tweet examples of QR and other 2d codes being used in the real world.
It's the beginning of a land grab. No "education" or "evangelizing" needed in a land grab.
Mobile provides instant interaction with consumers - Mobile Marketer - Advertising:
"Bar code branding
Text-message opt-ins are far from the only way to engage consumers. Another option? Mobile bar codes.
Scanbuy Inc. has launched a number of products for brands such as American Airlines, Volkswagen and Sprint with the use of bar codes.
“Mobile barcodes are an extremely easy and trackable way to mobilize any traditional media from print to packaging,” said Jonathan Bulkeley, CEO of Scanbuy, New York. “In our experience, the keys to getting results are to give the consumer something of value and communicate clearly with a strong call-to-action."