At any rate, here's my two cents at PrintCeo.
When I saw the announcement it recalled the feeling I had when I saw the first story about the Docutech in the Wall Street Journal.
It seems that this deal is the docutech reinvented for a networked society. The money sentence to me is “we believe fully distributed solutions will become an integral part of the supply chain.”
It’s the same idea of a mature “distribute and print” model the industry has been talking about for years. But until the web matured it was a vision instead of a strategy.
O’Reilly has said that the web is now moving into the real world. He calls it “Web squared.” QR codes are an on ramp from the print to the web. The Espresso/Xerox deal is one off ramp from the web to print.
One can only assume that once the Xerox engineers take a really close look at the output box, it will get more and more efficient. One can also safely assume that if Xerox sales gets involved it will get less and less expensive.
One interesting question going forward is how Xerox will integrate selling Espresso with their PSPs. The natural would be to sell through the MFP channel.
I’m hoping they are figuring out a method to use their Premier Partners to add the Espresso offering to increase the PP value to their clients.