Any TV Everywhere means personalized, versioned, transpromo,transinfo TV guides in PRINT.

I can't figure out why any cable provider wouldn't want to buy this. Or why any regional or community newspaper wouldn't love this.

Clickable TV guides for education videos is much better than an expensive textbook and most other teaching materials. Everyone - including bottom the pyramid high school kids and their teachers - love TV.

Versioned, personalized print is the best way to figure out what's worth watching. A cable provider or a cell phone company who delivers "what might be worth watching this week for-me, would exceed this customer's expectation.

MediaPost Publications Game Face: Verizon To Carry Yes Network Online 08/14/2009:
"A month after Cablevision began offering subscribers the opportunity to also access New York Yankees games online, telco TV competitor Verizon has joined the game.

Partly channeling the TV Everywhere concept that is expected to increasingly take hold, customers who pay for a FiOS TV package and a Verizon broadband service can watch the games live on the Web.

The online-casts are the same that appear on the Yes Network, the regional cable channel that carries Yankees games. FiOS customers can pay a one-time fee of $29.95 for Web streaming for the rest of the season, or $19.95 to watch 30 games.

The opportunity is available only to those who live in the wider New York market and have a FiOS TV package that includes Yes. Yes Network and Verizon have signed a multi-year deal. Terms were not disclosed."