Friday, October 23, 2009

Quad Graphics buys into Yudu. Maybe they will take on the lead on textbbooks 09?

Today American Printer ran this:
Quad/Graphics, Sussex, WI, became a minority shareholder in London-based Yudu Media and will market the digital publishing firm's solutions under the name Quad/Graphics Digital Edition.Yudu provides digital publishing products to magazine, newspaper, catalog and book publishers.
at the Yudu blog, I found this:
YUDU Media will be exhibiting at the World of Learning in NEC Birmingham, UK from 30 September - 1 October, 2009. At the show, we will be showcasing YUDU Pro technology for anyone interested in creating digital catalogues, text books, prospectuses, training manuals, and any publication used in learning and education.
at the World of Learning website I found this:
The World of Learning Conference & Exhibition is the essential event for all senior learning decision-makers and buyers. Now there is no better time to ensure you are using the most cost-effective methods and solutions to deliver more successful learning results.
The point is that while the focus is magazine publishers, the under appreciated opportunity for print is in the education business. It seems to me that Yudu may have just the right dna to understand how to grow in the education space and Quad has exactly the right dna to stay one step ahead of their customers offering solutions to the next series of challenges.

It will be very interesting to see how this plays out.

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