Friday, November 6, 2009

PODI makes it easy for printers to eat their own dog food. Very Smart !

"There's no better way to demonstrate what you can do for your clients than by doing it first for yourself." says Todd Crosland, Marketing Strategist at direct2one.
After many years in the education business, I know that the best way to learn is to do, with a little help from your friends. It's much more effective than spending ad dollars to "educate."

- Printing Industry News from WhatTheyThink:
PODi offers members new end-to-end self promotional campaign

"Rochester, NY - PODi, the Digital Printing Initiative, has launched its newest program for Service Providers, Self-Promo-in-a-Box. Designed to help companies promote their digital print and marketing services, Self-Promo-in-a-Box combines the latest ROI-building technology from four PODi industry members who have donated their services to help other PODi members: direct2one, EasyPurl, USADATA, and Xerox/XMPie. The concept is unique –

1. companies can use customizable, professionally designed templates,

2. choose a targeted list,

3. add PURL technology and tracking services,

4. utilize the latest in VDP support to create a lead-generating direct mailer.

All they need to do is add the printing and mail."


  1. Finally!
    A blog worth reading on forward until the end! :) I really admire the wording in this blog, quite precise to the details but I just might change one or two things, never-the-less, bravo on well choiced words mate.. p.s.>> Thanks for sharing, I actually picked up some knowledge on this one :)
    -Have an amazing day!

  2. Thank you for the very kind words. You've made my day.

    I'm glad you're enjoying it.