Xerox wins Gegenheimer award. Awards are nice. Literacy and selling color cubes is better.

Xerox wins Gegenheimer award -
Printing Industry News from WhatTheyThink:

"Xerox Corporation has been awarded the 2009 Harold W. Gegenheimer Corporate Award for Industry Service from NPES, The Association for Suppliers of Printing, Publishing and Converting Technologies.

Xerox is the first manufacturer of digital printing equipment to win the award, which recognizes leadership and participation in NPES and industry activities, civic leadership and technical innovation."

One of the partner organizations of NPES is

ProLiteracy Worldwide - an organization sponsoring educational programs and services to empower adults and their families by assisting them to acquire the literacy practices and skills they need to function more effectively.

America is facing an epidemic of high school dropouts. The real problem is that they are adolescent illiterates.

The opportunity for Print is that "readers" are a small but growing niche market. It takes about 150,000 copies sold to get on the NYTimes best seller list. As the globals are searching for "emerging markets" around the globe, they are blind to the emerging market here in the States.

President Obama has made it clear that the reader market will increase. Even if it means the reorganization of High School education.

As the emerging reading market grows in the States, print will grow. Xerox, especially with the power of the Xerox Foundation, can do very well by doing very good in helping to solve this problem and sell lots of color cubes into learning enterprises on the way.