An 800 pounder comes to Times Square

I'm thinking that some people in New York will remember Ricoh's name the next a salesperson makes the cold call.

read at Brandweek.

"In the next few weeks, Japanese copy and photo manufacturer Ricoh will launch a Times Square spectacular powered by wind at 42nd and 7th Ave. The sign, using wind turbine technology developed by WePOWER, will be powered by 16 wind turbines and 64 solar panels, saving 18 tons of carbon per year and about $12,000 to $15,000 a month in electricity."