The kernel of "interest-based targeting" is
Get your offering in front of people who might be interested in it.
No spin needed. Just the facts, ma'am. Timing is everything.
Google Turns to Behavioral Targeting to Beef up Display Ads - Advertising Age - Digital: "The company today announced it will launch a beta test of 'interest-based targeting,' which lets advertisers target web users based on where they've been surfing across the internet. If a user is reading sports articles on NYTimes.com and also visiting CBSSports.com, for example, it could get lumped into a sports audience bucket, which advertisers can target."
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