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Google Turns to Behavioral Targeting to Beef up Display Ads - Advertising Age - Digital: "The company today announced it will launch a beta test of 'interest-based targeting,' which lets advertisers target web users based on where they've been surfing across the internet. If a user is reading sports articles on NYTimes.com and also visiting CBSSports.com, for example, it could get lumped into a sports audience bucket, which advertisers can target."