From Ad Age.
Walmart Sets Massive Public-Relations Review
Retail Giant Wants to Blend 'Power Category Marketing and PR
The kernel of PR is Get your story on the radar of people who might be interested in it.No spin. Just the facts, ma'am. Timing is everything.
WalMart has their own in store TV channel that reaches 200 million people every week. We could have a newspaper or newsletter that gets on the radar of most of the people interested in what we do. Distribute and Print and distribute through everyone's PSP, MFP and MPS networks. Think of how much SG&A everyone could save.
We've got great writers, production people and Print output centers. So . . .what exactly is the value add of the trade press or the financial press?
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