Tuesday, July 14, 2009

Google Chrome OS means a new value for Print. If and only if the Print is clickable.

Perfect storms don't happen that often. The mobile web was first articulated back in 1996, by Larry Ellison. Since timing is everything, it didn't work then. But that was then, this is now.

The two mobile media are smart phones and Print. Put a QR code and a TinyUrl on the print piece and it's easy to go from one to the other. Add Cloud enabled MFPs for the enterprise. Then add Chrome OS, and you have the under $99 web appliance for everybody else.

Everybody else is the mass market. Mass markets mean Print is back in the game.

Google Chrome OS Could Be Pivotal in Cloud Revolution - CIO.com -
"Google Chrome OS is arriving just in time to take advantage of the perfect storm of cloud services, cheap hardware, and a new generation of platform-agnostic users. Unlike other Linux-based OSs, Chrome has brand recognition that even the biggest neophyte could get comfortable with.Larry Ellison of Oracle was touting the benefits of the network computer back in 1996. He was ahead of his time. People weren't ready for the network computer, and the network certainly wasn't ready for the people.Fast forward to 2009, when many people view computers as mere tools to connect to the Net."

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