Xerox worked with Universal to study the organization's work processes, and the costs associated with printing, sharing and updating scripts, proposals and promotional material. Using its Lean Six Sigma-based assessment, Xerox designed an office environment that aligns to Universal's print budget targets, security policies and environmental sustainability objectives. The company provided on-site training and change management tips to help Universal's team members adapt to the new technology and work processes."The following is the really interesting part. It's a lovely example of bringing together the MPS piece with the marketing piece. Very nice.
Universal also collaborated with Xerox to test a cross-media, one-to-one marketing campaign leveraging industry-leading XMPie® PersonalEffect® software. For Universal Orlando's Halloween Horror Nights 19 (http://www.hhn2009.com), the two companies co-developed and launched an e-mail marketing campaign using the customization capabilities of PersonalEffect. A personalized video and poster were created in which the recipient's name and other relevant information is featured in both print and sound.