Sunday, June 28, 2009

As Mosaic was to the Internet, so Clickable Print is to the Printernet

1. Print and TV are the mass media.
2. The internet is to buy things, search and talk.
3. The business rules are buy, search, and talk for free and pay for stuff.
4. Print, t shirts, posters et al. are information rich stuff.
5. The printernet enables the speed and scale that can make them valuable.

Massive parallel local/global print manufacturing .
At the MFP or CRD or PSP or a gezillion PSPS.

Easy access to the internet

Clickable print (Print + 2d Codes + PC cameras or Smart Phones)
Easy access to the printernet

Some use cases:
Clickable maps connected to OnStar or Sirius Radio.
Clickable TV guides to find just the right video at just the right time.
Clickable club cards and postcards to support viral marketing.
Clickable club cards, postcards and flyers to support political campaigns.
Clickable newspapers to replace high school textbooks.
Clickable labels in museums and art galleries to find out more.
Clickable supermarket shoppers to carry through the store.
Clickable menus to get the ingredients and the chain of production of the food.
Clickable production machines to get the carbon footprints.
Clickable manuals for doctors, plumbers and electricians.
Clickable drug labeling to monitor compliance.

And my personal favorites:
Clickable curriculum guides to get just the right video on the flat screen in the classroom and then the kids watching the video on their smartphones and then the family watching the video in the living room. And then talking about it.

Clickable ID's for High School kids to make it easy to send an SMS to mom when junior acts up. It will fix the "attendance problem" in about 2 weeks. It should fix the "stop acting like an asshole problem" in about a month.

Data points:
1. The new iPhone sold over a 1 million units in a couple of days.
2. Social marketing is marketing.
3. Whispernet + Amazon makes one button purchase of books easy.
4. Automobiles are connected to the Cloud.
5. Textbooks are disappearing from California.
6. The newspaper industry is coming back from the "end of the world."
7. HP TouchSmart is connected to HP Apps.
8. The global economic engine is moving to BRIC and G20.
9. The person who sells mobile phones at my Costco referring to his cell phone with a 2" by 5" keyboard said, "This never leaves my hand. I spent last weekend watching the Mets on the flat screen and Family Guy on my phone. It was the best vacation I've had in a long time. I used it type my resume.
10. A couple of my high school students used their cell phones to write the essays that appeared at the class wiki.
11. Barack Obama is number 6 on twitter with 1,573,800 followers as of this morning.

Likely data points:
1. Apple will release a big iPhone which will be the killer app tablet computer.
2. Newspapers will find a business model enabling commerce in addition to advertising.
3. Legacy video will be tagged for educational uses.
4. High school education will get much cheaper, faster and better.
5. Newspapers will publish versioned papers for communities of interest.

Maybe future data points:
1. Android, Apple OS ,MSFT will compete to be the OS of the mobile web.
2. Smartphones, netbooks and X+whispernet will be the access points to the web.
3. Thirty second commercials will be harnessed to help fix high school education.
4. Clickable newspapers will publish versioned papers for the communities of learners, starting with high school, then moving to everyone.

No comments:

Post a Comment