Digital leads to offset leads to offset leads to . . .

Picked up on Twitter following BP_Outsourcing, who in real life is Steve Baer. Steve says "For every $1 spent on print another $6 is wasted on obsolesence, storage, waste and handling. Business Process expertise is the solution in the New economy."

I say, "You've got that right!"

The tweet:
The offset revolution - Pixart style http://bit.ly/sAOXF

At the click:

Pixart.it, the European leader in Web-to-print based digital printing services, has announced the installation of a new four-colour Komori LS 29 offset press at the company's Marghera production facility. The Komori is the company's first foray into commercial litho printing and joins a fleet of digital printing machines which is unrivalled in Europe and has made the company one of the continent's digital printing powerhouses.

Matteo Rigamonti, managing director, Pixart.it explained the rationale behind the Italian company's latest investment, ‘In January 2009 we introduced a new offset printing services to our customers. The response from the market has been tremendous and in a very short time we achieved the high volumes which more than justified this major investment. With this inhouse litho production capacity we can now ensure we maintain print quality and control over production times for longer run work, both of which are so essential to our core proposition – to offer quality printing at competitive prices and a 24/48 hour delivery service throughout Europe.’