Maybe Wall Street is right. "It's the Print, Stupid!

Is it them or is it us?
I'm starting to think it's us.

According to the WSJ,
The Electronic Office Equipment sector went down -30.38% YTD.
The Business Support Services sector only went down -15.06%. YTD.

Xerox, Ricoh, Canon, et al live in Electronic Office Equipment (Technology)
HP lives in Computer Hardware, (Technology)
Kodak lives in Recreational (Consumer Goods)

RR Donelly lives in Business Support Services
Bowne lives in Business Support Services
VistaPrint lives in Business Support Services.

Print is a service that supports business.

We make our money servicing Print.
We organize Print with MPS.
We expand Print with MFPs.
We nurture Print with production equipment.

To paraphrase that famous quote from the 1992 U.S. Presidential election,

"It's the Print, stupid!"

Meanwhile every vendor is asking their communication people to make sense of a corporate story that finally doesn't make any sense. Where is the pure play on Print?