Monday, March 2, 2009

Root, root, root for the home team . . .

Canterbury printer grows sales by 25% with Xerox buy |
"Tim Sheahan,, 26 February 2009

Parkers Digital Press has opened the door to the short-run book printing market and boosted sales by around 25% after investing in a Xerox DocuColor 5000AP digital printer.

The Canterbury-based digital printer has also broken into variable data printing with the Xerox machine, which has replaced an existing Xerox 5252, producing targeted mailings for a major department store."
More from the UK.. Printers print books, newsLetters, and posters. "Targeted mailings" are a hybrid product very small posters + highly illustrated newsLetters.

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