"Tim Sheahan, printweek.com, 26 February 2009More from the UK.. Printers print books, newsLetters, and posters. "Targeted mailings" are a hybrid product very small posters + highly illustrated newsLetters.
Parkers Digital Press has opened the door to the short-run book printing market and boosted sales by around 25% after investing in a Xerox DocuColor 5000AP digital printer.
The Canterbury-based digital printer has also broken into variable data printing with the Xerox machine, which has replaced an existing Xerox 5252, producing targeted mailings for a major department store."
Monday, March 2, 2009
Canterbury printer grows sales by 25% with Xerox buy | printweek.com
at 5:39 AM