Or perhaps they could do a joint presentation to both?
@ MediaPost Publications Newspapers Expand Digital
"The Yahoo Newspaper Consortium, founded in November 2006 to bring newspapers together for ad sales as well as content distribution, announced two new members at the Newspaper Association of America's MediaXchange summit: The Boston Globe and The St. Petersburg Times joined a member roster of almost 800 newspapers. On the ad sales side, Yahoo also said that over 120 of these are using its 'Apt' ad sales platform, which allows them to use behavioral targeting in ad sales and placement."
. . . QuadrantOne, a national network for online display ads formed by Tribune, Gannett, Hearst and The New York Times Company in February 2008, announced a slew of new hires as well as some promotions in recent weeks.