Saturday, January 24, 2009

The Dividend Daily

Xerox Misses Q4 Expectations, Shares Fall (XRX)
: "The Bottom Line
We have avoided shares of XRX since our early June coverage began, when the stock was trading at $13.22. The company has a 2.24% dividend yield, based on last night’s closing stock price of $7.59. The stock is approaching its historic lows, which is around the $4 price range. If the shares can firm up, we see initial overhead resistance at the $9 level, and then the $12.50 level after that. We would look elsewhere for better investment opportunities.

Xerox Corp (XRX) is not recommended at this time, holding a Dividend.com Rating of 3.1 out of 5 stars."
2.24% Dividend Yield at $7.59 and "Selling, administrative and general expenses were 25.2% of revenue, up about a point from the fourth quarter of 2007".

As far as I can tell, here are some other SG&A numbers.
GE = 22.3 % SG&A
Kodak = 22.2 % SG&A for Digital Imaging Group
Wal-Mart = 16.54 SG&A

Are we a lean, mean money making machine? Is it about firing staff and/or reducing benefits? Or is it about cutting non salary items from SG&A? Or is it about increasing the revenue line with the people we have? Or is it taking a bigger bite from the highest earners?

No doubt it will be all of the above. But "firing staff and/or reducing benefits" is appropriate ONLY AFTER everything else has been done.

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