Monday, January 19, 2009

More advice for PR and Our Ad Agency

How about :
Xerox does not mean copy anymore.
Now, Xerox means scan and print.

Yesterday Xerox meant Copy.
Today Xerox means Scan and Print.

Google it. Find it. Xerox it. Anywhere.

The TV ads just write themselves, don't ya think?
In the good old days the way to "protect" the brand was with lawyers. These days the way to grow the brand is to let people use it the way they want to use.

Besides, can you imagine anyone ever saying, Cannon it. Kodak it. Oce it. HP it. Not likely. The only other company I can think of who's name is a verb is Google. It's working out pretty well for them. Probably without that many lawyers filling suits. So, change the old ideas about ip. Let the lawyers work on other problem.
Google it. Find it. Xerox it. Anywhere.

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