The copy-machine and printer giant projected first-quarter earnings of 16 cents a share to 20 cents a share. Analysts surveyed by Thomson Reuters projected 24 cents.Who cares about a "copy-machine and printer giant?" With all due respect, does anyone think that the time and money invested in the new logo might have been better invested in breaking through this noise?
How about a half page ad in the WSJ and FT every Thursday, until they get it, that says,
Dear Investment Community,
Xerox is not a "copy-machine" or "office products" company. We understand that it's been a little hectic lately, what with financial meltdowns and the all bad advice that you've gotten from "analysts."
But you owe it to yourself to take a closer look.
We make most of our money by selling toner and supplies.
We create value by growing a sustainable global information output network.
We generate disruptive innovation every day at PARC.
We are in it for the long term.
The hardworking folks at the Xerox Corporation.
The company's share price fell about 30% over the quarter to close at $7.97. Ouch!