Thursday, January 22, 2009

"E-Paper You Can Use at Home" ???

One of our problems is that because of our great success at the top of the pyramid, sometimes it's hard to see the bottom of the pyramid. Maybe this will help get the erasable paper out the door, help the market understand that we are not an "office equipment" company and get the stock price to where it should be.

Plus maybe it's a way to negotiate the channel conflicts. Sell the epaper only on the web. Let the channels sell the boxes. Give the channel partners the info on who buys epaper, so that they can start the conversations to sell them upgrades when the customer needs them. And incent the channel partners to refer people to Premier Partners in the course of those conversations.
E Paper You Can Use at Home or in your Studio.
Save paper by not using it when you don't need it.
Google it. Find it. Xerox it. On E Paper.

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