MBA makes 5m spend to 'steal a march' in transpromo market @ printweek.com
Darryl Danielli, PrintWeek, 13 February 2009
MBA has defied the recession with a 5m-plus investment in continuous-feed full-colour digital kit, which centres around two 900ppm twin-engined Xerox X980s, the first in the UK."
. . .
Prior to the installation of the Xerox/Hunkeler lines the firm was producing 350m images annually and, according to Aintaoui, the new presses could potentially add over 2m A4 images per day. The 40m long lines also offer 'personalised' perforation for the production of coupons, vouchers, subs forms and other response mechanisms.
Aintaoui added that the firm, which already runs a number of Xerox iGen3s and a raft of web and sheetfed offset kit, looked at toner and inkjet technologies before opting for the flash-fusing Xerox kit.
"Inkjet is very fast, in some cases faster, but we have opted for toner technology for two reasons: firstly that it enables us to print with ease on matt coated stock without pre-treating; and secondly we believe it is more environmentally friendly."