Everyone knows what VAR means. Everyone knows what a PSP is. Then you can have MPS VARs or Independent VAR's or Design Studio VARs or PSD VARs or retail and Big Box VAR's or web only based VAR's.
Plus then it's much easier to think about affiliate compensation. That's network thinking instead of value chain thinking.
Three-Part Webinar Series for Marketing Services Providers - Printing Industry News from WhatTheyThink:
"Chicago — Dscoop will host a three-part Webinar series focused on achieving digital sales success for marketing services providers, featuring Peter Winters of Winters Group & Associates, LLC. Dscoop Webinars are free for all Dscoop members and $50 for non-members. To register for any of these Webinars, visit www.dscoop.org."