Monday, April 6, 2009

Print Shop Mail started at the bottom of the pyramid

Plus they are based in Canada. Bottom of the pyramid, then constant improvement keeps being the winning strategy. Salesforce, PB wiki, Google.

It's hard to accept, but there it is. Anyone interested in going bottom of the pyramid in education? Re invent textbooks from the bottom up instead of wasting a lot of time with conversations at the top, that become useless anyway as soon as somebody gets fired.

PrintShop Mail named EDP variable data software of 09 - Printing Industry News from WhatTheyThink: "ontreal, Quebec -- Objectif Lune, a leader in the development and commercialization of variable data documents production software solutions, announced that its PrintShop Mail software has won the European Digital Press Association (EDP) award for Best Variable Data Software of 2009. EDP is a European association for the digital print industry established in 2006 by seven of Europe's leading digital print magazines. The EDP awards program recognizes outstanding developments in the digital print industry.

PrintShop Mail is part of the Objectif Lune portfolio that includes PrintShop Mail for promotional printing; PlanetPress Suite for transactional printing and workflow automation; and PrintShop Web, a web-to-print solution for print shops and marketing departments. Flexible, easy-to-use PrintShop Mail software personalizes promotional communications with variable text, graphics, barcodes or even entire layouts based on database information."

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