2D Bar Codes a Hit With Techies and Advertisers—Will They Catch On?

Sometimes the exceptionalism blinders in America and Europe are such a pain . .

2D Bar Codes a Hit With Techies and Advertisers—Will They Catch On?:
"QR codes are used in mobile-savvy regions of the world for advertising, ticketing and even nutrition information on food; how will the codes be received in the U.S.?"

As smartphone continue to grow in growing robust 3G networks in the States, QR codes will grow. It's working in South East Asia. Exactly why wouldn't it work here?

It's like sitting in 1997 and asking how the Internet will be received in Asia.