The thread at PrintCEO started by Noel Ward called Kodak Raises the Bar Andy Tribute does a column on Kodak production ink jet. But there isn't the buzz I expected. So it might just be me drinking my own Kool-Aid. But until I can figure out what I'm missing I'm going to keep sipping away. The issue at hand is the Prosper XL
If the conversation hasn't gotten on your radar, here's where it is as of this morning.
Added for this blog
The idea of placing machines a getting a piece of the forward revenue stream should work for any global in the digital production marketplace. Oce, Xerox, HP, Ricoh, Canon etc etc. In fact, if I remember correctly there is a version of this that HP tried out in Australia.
It creates a new basis of trust between a PSP and their vendors by getting the vendor to share the risk and reap the benefits of success. If the machine will create so many profits, why wouldn't Kodak get skin in the game? If they are not willing to risk their money, why should anyone else?
Maybe Kodak is blind to the opportunities for black ink 24 page clickable newspapers sold at profit for less than 20cents an issue. If they were printernet published that gives the speed, scale and felixibility that everyone needs. If they included smart QR codes, that gives the customer informatics for which many people with deep pockets will gladly pay.
Keep in mind that even a stopped clock is correct at least twice a day.
Full disclosure: Long on EK, XRX, Oce, Ricoh.
I would include HP, but I hate the computer box business. Margins too low. Competition too fierce. The fact that they are the "largest IT company" is, in my not so humble opinion, a bug, not a feature. If they were to spin off the Print piece, I would be happy to make a bet. If Ricoh would spin off InfoPrint, even better for my IRA.