Wednesday, August 5, 2009

Barclaycard+Fishlabs+ Bartle Bogle Hegarty need to know about clickable print.

Barclaycard App Becomes Top Free, Branded iPhone Game Ever
- Advertising Age
"LONDON ( -- Not many branded iPhone games have broken through, but a new one from U.K.-based Barclaycard has quickly become the most popular free, branded game in the history of the iTunes App Store.

'Waterslide Extreme' has recorded 4 million downloads from the iTunes App Store since its launch in mid-July, according to data provided by Hamburg-based Fishlabs, the game's developer.

The game is based on a popular TV spot by Bartle Bogle Hegarty, London, in which an office worker strips down to his Speedo and gets on a water slide for a high-octane commute home. On the way, he uses his Barclaycard at various points to pay for groceries or train tickets.

Games are interactive TV. Print is the other mass media. Clickable print = Print + TinyPurls + smart QR = personal TV+ clickstreams that turn into customer analytics.

The customer epxerience is personal TV. The output is customer analytics. The input is design intelligence. Everything in between is a commodity. And that's the good news. Efficient commodity production has sustainable, predictable margins.

Next stop on this train is free-to-the-user clickable newspapers to replace textbooks for bottom of the pyramid high school kids who are presently non consumers of education.

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