Tuesday, August 4, 2009

Why twitter streams in clickable print is a big deal

In this morning's stroll through twitter, I found this:
BrightMagnet The Rapid Growth Of Twitter With The Stats To Prove It http://tr.im/vqq4 (via @mitchjoel

Which took me to the following:
The . . . information (below) is from a news item in Marketing Charts titled, Twitter Posts Meteoric 1,382% YoY Growth. The news item was based on a Blog posting from Nielsen Wire titled, Twitter's Tweet Smell Of Success.

  • 1,382% year-over-year growth in February 2009.
  • Total unique visitors grew from 475,000 in February 2008 to seven million last month.
  • Twitter is the fastest growing member community site for the month of February.
  • Zimbio (240%) and Facebook (228%) were the second and third-fastest growing online communities.
  • Twitter is not just for kids: In February 2009, adults ages 35-49 had the largest representation on Twitter - almost 3 million unique visitors from this age group (almost 42% of the entire audience).
  • 62% of the audience access Twitter from work only, while only 35% access it only from home - watch out for those, "Twitter is killing our productivity at work" articles to start flowing out of the mass media any day now.
  • It's all about mobile: In January 2009, 735,000 unique visitors accessed Twitter via their mobile device.
  • The average unique visitor went to Twitter 14 times during the month.
  • They spent an average of 7 minutes on the site.
  • In Q4 2008, 812,000 unique users sent or received Twitter text messages (via AT&T or Verizon cell phones).
  • The average tweet per person for the quarter was nearly 240.
Then I threw this into the twitter stream:

#ClickablePrint = Dead tree #Print + TinyPurls + Smart #QR = "Print to Personal TV." Print and TV are the two push media. 1 + 1 = ???


  1. Hi Michael,

    It will be interesting to see whether twitter peaks at a certain point or just continues o keep growing i for one am continualy amazed at the power behind social networking and twitter in particular.

  2. Sooner or later it will probably peak. I read recently that Wikipedia seems to be approaching a plateau in contributors.

    The way I see it, peaking can be seen as maturing. Nothing wrong with that for Print. In the very short time since it's been around it is evolving into a headline service for newspapers and media outlets. I think twitter is exactly analagous to the disorganized marketplace that started the whole thing back even before the Greeks.

    Lots of kids running around. Some people trying to sell stuff. Some people trying to have a serious-ish bs session. Most people just walking through to see what's interesting.

    I see the speed and scale of it's growth as e3vidence that it meets a basic human need, every where on the planet. From what I can tell the conversation in the Print world is about how to use it for "marketing." Once it becomes more clear that we are looking a still one more evolution in the ongoing communication ecology, the value will become more apparent.