Put smart QR produced at arbitrarily massive scales at production speeds and Mindfire could supply the analytics from clickable print. If they grow their SaaS model, it means that every printer would have the opportunity to deliver customer analytics.
CMO's need and will pay for customer analytics. Given that analyzing data is an art supported by a science, I think it will be protected from becoming a commodity, at least for a while.
MindFireInc Makes the Renowned Inc. 500 List -Full disclosure : No interest in Mimeo, Mindfire or CodeZ QR.
"Irvine, California - MindFireInc, the leading developer and distributor of on-demand cross-media communication software, has again been recognized by Inc. Magazine as one of the fastest growing private companies in the United States, making the prestigious Inc. 500 list for the second year in a row. MindFireInc ranked No. 24 among the top businesses in the Los Angeles-Long Beach-Santa Ana, Ca. region, and was the 20th fastest growing software company.