Wednesday, August 19, 2009

Are MindFire and Mimeo the new business of Print? + Smart QR means a smart printernet.

Print manufacturing is ignored by Wall Street, but pretty well understood. MindFire and Mimeo are loved by private Wall Street but not much understood. Mimeo seems best of class for corporate communication collateral. Mindfire seems best of class to do the analytics that are created by clickstreams on the web.

Put smart QR produced at arbitrarily massive scales at production speeds and Mindfire could supply the analytics from clickable print. If they grow their SaaS model, it means that every printer would have the opportunity to deliver customer analytics.

CMO's need and will pay for customer analytics. Given that analyzing data is an art supported by a science, I think it will be protected from becoming a commodity, at least for a while.
MindFireInc Makes the Renowned Inc. 500 List -
from WhatTheyThink:
"Irvine, California - MindFireInc, the leading developer and distributor of on-demand cross-media communication software, has again been recognized by Inc. Magazine as one of the fastest growing private companies in the United States, making the prestigious Inc. 500 list for the second year in a row. MindFireInc ranked No. 24 among the top businesses in the Los Angeles-Long Beach-Santa Ana, Ca. region, and was the 20th fastest growing software company.
Full disclosure : No interest in Mimeo, Mindfire or CodeZ QR.

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