Friday, August 21, 2009

How to sell clickableprint and printernet publishing when the fact is that print is not sold. It is bought.

The reality is that print is not sold. It is bought. The best a printer can do is stay top of mind and be ready to respond ultra-fast to any information request. Then just answer the question and try to stay top of mind. It's much more like fishing than hunting.

When you look at it this way, the most important question is Where to fish?

Here's where I think the best places to fish for people who need clickableprint.

Look for local media companies that do newspapers+cable channels+radio. Or perhaps the oufits that do just cable+radio. They won't have the legacy mindset about newspapers.

Local cable and radio live on local advertising. Local advertisers love local Print.

If anyone wants me to play this out, just comment as "anon" click the "follow by email" and I'll be glad to collaborate to get the right product at the right price for the right person.

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