Publisher's Note:Here's the but. . .
Although not exactly an HVTO topic, we feel that this personalized newspapers article may be a preview of things to come as document consolidation and cost reduction considerations drive companies to consider utilizing delivered newspapers and periodicals for delivery of transpromo documents. Imagine personalized rather than generic ads and maybe even your utility bill in your mailed Wall Street Journal or Fortune magazine. Could it happen? Anything is possible with print.
Andy & Julie Plata, Publishers, OutputLinks
The real opportunity is for clickable versioned, not personalized, newspapers. The high margin value of a newspaper is as token of membership in a community of interest. An audience of one is not a community. Audiences of 30, 300, 3000, or 3,000,000 can be a community. A classroom and a school are communities. A linkedin group sometimes becomes a community. Twitter and facebooks have a gezillion communities.
It's just like T-shirts for rock bands. Or golf shirts. Or baseball caps.
The "clickable" part is to generate searchable clickstreams that can evolve into Google Ad Sense for the real world. The mass market lives in the real world.
Versioned Newspaper Trials in USA and Europe:
"The concept of a newspaper with stories selected just for you may sound far-fetched but it’s an idea whose time has come.
Just imagine how it would be to get your morning paper without all that real estate stuff. How much more interesting it might be if it were just about local news and sports. Or finance news and international stories. Or women’s news. Or motor cars. Even celebrity gossip.
Trials now being conducted in the USA and Europe suggest that, within the next few years, that idea may become commonplace as the newspaper industry seeks new ways to remain relevant in the face of encroaching online news delivery. . . .