Google: How One Wedding Video Shows YouTube's Potential -- Seeking AlphaAs of this morning, the Anywhere, Anytime TV below earned over 20,000,000 viewers. The production cost and the distribution cost was zero. It's impossible to calculate the ROI, given that the denominator is zero.
"It appears that Google Inc.’s (GOOG) biggest loss-leader is turning profitable – and it is one wedding video that perhaps best shows YouTube’s potential.
In less than a month since being posted on July 19, 2009, the user-generated video had nearly 20 million views, or about 830,000 per day. In less than a week it had more than 10 million hits. And the “JK Wedding Entrance Dance” video continues to show strong viral growth. It is also likely generating revenue and profits for Google given related advertising and music purchase links, according to Citigroup analyst Mark Mahaney."
Note that the story is authentic. Note also that it's about love and joy. The evidence says that means that effective communication with the best ROI needs to be authentic and if possible it should be about love and joy. Our agencies are great at manufactured love and joy. It's the authentic part that is so hard to do.
That's why the Christian Science Monitor needs clickable print published on the printernet.