Separating Truth from Fiction About Newspapers In This Recession:
"The rationale behind focusing industry efforts on real estate is a long-understood but rarely discussed reality: real estate advertisers hate newspapers. They're not sure that newspaper advertising moves homes, but agents feel pressure to advertise so they can show clients that they're doing something.Imagine: A commercial print sales force partners with a newspaper ad sales force. Together they deliver multichannel marketing programs that include Ads/Web/VDP Print/ to the real estate industry.
The strategist tells me that what's needed is a migration away from selling print ads to the real estate sector … toward evolving the newspaper into the role of marketing services agency to the real estate sector."
Free advice: Call the advertising manager at a newspaper. They have a problem that needs a solution provider. That would be you.
More free advice from an expert in the Newspaper business:
My only warning for INMA members: Newspapers have about one year before the light at the end of the tunnel appears. When that light appears, the opportunity to push change will evaporate.