Score one for the home team! Personalized drug packaging

Why does the coolest stuff happen Not-in-the-United States?

read at Graphic Pro.za,
Graphic Repro On-line was established in September 2001 by Mike Hilton, who founded Graphic Reproduction (later to become Graphic Repro & Print) magazine in South Africa in July 1985
Xerox, along with Stora Enso, one of the world’s leading producers of packaging boards and papers, has created the industry’s first integrated, cut-sheet digital packaging solution. It can, for example, print a folding carton with variable security codes or with personalised instructions based on a patient’s medical needs. . . .
According to industry consultancy Pira International, the worldwide digital print market for packaging was $580,7 million in 2005, expected to reach $6 billion by 2015, with the pharmaceutical segment in particular expected to grow to $1,34 billion by 2015.

On demand, personalised printing can produce small batches of products with specialised, relevant consumer information.

‘The solution enables printing in multiple languages and quickly switches from one job to the next, providing the flexibility needed in today’s rapidly changing marketplace,’ said Haglich.