HP is looking smarter and smarter

"Community" is the operational definition of the social capital that takes the friction out of an efficient network.

From Print CEO - Post by Noel Ward
A Pervasive Sense of Community:
. . . "The key word is “community.” Print providers and the execs from HP and the other partner companies alike all say the secret sauce of Dscoop is the sense of community that pervades this gathering. Everyone is sharing ideas, knowledge and experiences, fostering a sense of belonging and an awareness that everyone is facing the same economic uncertainties."